Birchbox
4.9/10Save $24/yrBest cheap beauty subscription with deluxe-sample personalization
Birchbox Monthly is the cheapest beauty subscription with deluxe-sample sizing and personality-quiz curation.
| Plan | Monthly | What you get |
|---|---|---|
| Monthly | $17.00/mo | Cheapest beauty subscription with 5 deluxe-sample beauty products personalized to profile |
| Annual | $14.00/mo | Annual prepay tier with 12 monthly boxes plus free shipping |
Birchbox Monthly is the right pick for budget-driven beauty subscribers wanting deluxe-sample discovery from the original beauty box brand at the cheapest entry rate. Founded in New York in 2010 by Katia Beauchamp and Hayley Barna, Birchbox pioneered the subscription beauty category. After ownership shifts and a Walmart partnership collapse, Birchbox was acquired by Retention Brands in 2022 and serves about two hundred thousand subscribers as of late 2024.
Two tiers serve two commitment levels. The Monthly tier at the realistic cheap rate ships five deluxe-sample beauty products in a personalized box. The Annual tier at the cheaper equivalent monthly rate saves about thirty-six dollars over monthly billing and includes free shipping but locks in twelve months.
The load-bearing wedge is deluxe-sample sizing at the cheapest beauty rate. Where Ipsy ships true sample sizes at slightly cheaper monthly cost (closer to fourteen dollars) and Allure ships fewer-but-larger items at premium pricing, Birchbox lands between on both axes with deluxe samples large enough to fully evaluate products. The catch is curation depth. Birchbox runs personality-quiz personalization without the editorial oversight Allure layers on top, which means some months feel hit-or-miss. For budget-driven beauty subscribers wanting deluxe-sample discovery, Birchbox Monthly is the right pick.
Pros
- Cheapest beauty subscription with deluxe-sample sizing in the lineup
- Pioneered subscription beauty boxes since 2010
- Personality-quiz-based personalization across each box
- Five deluxe-sample beauty products per monthly box
- No annual prepay required at Monthly tier
Cons
- Curation is algorithm-driven without editor oversight on individual months
- Sample sizes smaller than Allure mid-size or full-size beauty boxes
Best for: Budget-driven beauty subscribers wanting deluxe-sample discovery at the cheapest entry rate. Monthly is realistic budget without annual lockin.
- Box value
- 7
- Curation quality
- 7
- Cancel ease
- 8
- Value
- 9
- Support
- 6