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Typeform Alternatives

Survey ToolsFree tier available
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PlanMonthlyAnnual
FreeFree—
Basic$25.00/mo$300.00/yr
PlusMost popular$50.00/mo$600.00/yr
Business$83.00/mo$996.00/yr
See our full ranking: Best Survey Tools of 2026

Verdict

Typeform's conversational UX wins for marketing forms where conversion lift is the entire ROI case. For everything else, Tally Pro at $29 covers the same logic depth with unlimited free submissions; Google Forms is fully free with Sheets; Jotform handles HIPAA at $49.

By Subrupt EditorialPublished Reviewed

Typeform is the leading tool when conversion-rate-on-the-form is the metric. The conversational one-question-at-a-time UX, the polish, and the on-brand customization compound on lead-gen forms, surveys for high-trust audiences, and embedded marketing forms. For marketers measuring conversion lift, Typeform Plus at $50/month or Business at $83 is honest pricing.

Where Typeform is shape-mismatched: an internal HR form, a contractor onboarding form, a customer-support intake form, a quick poll. The conversational UX is overkill, and the response-cap pricing model penalizes high-volume use. Tally ships unlimited submissions on the free tier and unlimited everything on Pro at $29. Google Forms is free if you have a Gmail account. Jotform handles HIPAA-required forms (medical intake, healthcare onboarding). The five picks below match those shapes.

Pick by what the form is for. Marketing conversion form equals stay. Internal or high-volume form equals Tally. Quick free form integrated with Sheets equals Google Forms. HIPAA-required medical equals Jotform. Surveys for big audiences equals SurveyMonkey. Polished marketing form with payments equals Paperform.

Affiliate disclosure: Subrupt earns a commission when you switch to a service through our recommendation links. This never changes the price you pay. We only recommend services where there's a real cost or feature advantage for you, and our picks are based on the data on this page, not on which programs pay the most.

Quick pick by use case

If you only have thirty seconds, find your situation below and skip to that pick.

If you want unlimited submissions free with same logic depthTallyTally Free covers unlimited forms and unlimited submissions with all field types and basic logic.If you want fully free with Google Sheets integrationGoogle FormsGoogle Forms is free with any Gmail account and ships native Sheets integration.If you need HIPAA compliance for medical or healthcare formsJotformJotform Silver at $49/mo includes HIPAA compliance add-on for healthcare-shaped forms.If you run academic or large-volume survey researchSurveyMonkeySurveyMonkey Team Premier at $75/user covers unlimited responses and multilingual surveys.If you want polished marketing forms with built-in paymentsPaperformPaperform Essentials at $24 covers polished forms with Stripe payments and advanced calculations.

At a glance: Typeform alternatives

Quick comparison across pricing floor, best fit, and switching effort. Tap a row to jump to the full pick.

Our picks for Typeform alternatives

#1

Tally

Free tierLow switching effort

Best for unlimited free submissions with same logic depth

Try Tally

Tally has the most aggressive free-tier of any survey tool: unlimited forms, unlimited submissions, all field types, and basic logic on the free tier. Pro at $29/month removes Tally branding, adds custom domains, conditional emails, and file uploads. For internal forms (employee intake, project requests, contractor onboarding) where conversion-rate-from-Typeform-magic is not the goal, Tally covers the same logic depth at no cost or a fraction of Typeform's. The Notion-style UI feels modern.

Strengths

  • +Unlimited submissions on Free
  • +Pro at $29/mo vs Typeform Plus at $50
  • +Notion-style modern UI
  • +Custom domain on Pro

Trade-offs

  • −Smaller integration ecosystem than Typeform
  • −Conversion polish less optimized than Typeform's UX
  • −Newer brand with shorter track record
Free
Unlimited
Pro
$29/mo
Business
$89/mo
Founded
2020
Migration steps
  1. Sign up at tally.so on the free tier.
  2. Recreate your top 3-5 Typeform forms; the Notion-style UI is intuitive.
  3. Configure logic and integrations matching your existing flows.
  4. Run two months of A/B testing on the highest-volume form before fully cancelling Typeform.

Not for: Skip Tally if you measure conversion lift on Typeform's conversational UX; Typeform's polish on marketing forms is real and worth keeping.

Paid plans from $29.00/mo

#2

Google Forms

Free tierLow switching effort

Best for fully free with native Google Sheets integration

Try Google Forms

Google Forms is free with any Gmail account, ships unlimited submissions, and integrates natively with Google Sheets. For internal forms, RSVP collection, simple polls, or any form whose responses live in a spreadsheet anyway, Google Forms is the right call. The trade-off vs Typeform is design polish (Google Forms is utilitarian), conversion-rate-on-marketing-forms (Google Forms is not that tool), and brand customization. For workflows where those do not matter, save the subscription.

Strengths

  • +Fully free with Gmail account
  • +Native Google Sheets integration
  • +Unlimited forms and responses
  • +Workspace Business adds branded forms at $14.40/user

Trade-offs

  • −Utilitarian design (not on-brand)
  • −No conversational UX
  • −Limited logic depth vs Typeform
Free with Gmail
Yes
Workspace Business Standard
$14.40/user/mo
Sheets integration
Native
Branded forms
Workspace only
Migration steps
  1. Sign in at forms.google.com with your Gmail.
  2. Create forms; copy the questions from your Typeform forms.
  3. Connect responses to a Google Sheet via the Responses tab.
  4. Cancel Typeform if Google Forms covers your internal-form needs.

Not for: Skip Google Forms if your form is customer-facing or brand-sensitive; Typeform or Paperform are shaped better.

Paid plans from $14.40/mo

#3

Jotform

Free tierMedium switching effort

Best when you need HIPAA compliance for healthcare forms

Try Jotform

Jotform Silver at $49/month adds the HIPAA compliance add-on which covers medical intake forms, telehealth onboarding, and patient consent forms with compliant data handling and BAA. Typeform does not offer HIPAA compliance on standard plans. For healthcare practices, telehealth providers, and any business handling PHI, Jotform wins for that shape. The Bronze tier at $39 covers non-HIPAA business forms with conditional logic; Silver unlocks HIPAA.

Strengths

  • +HIPAA compliance on Silver plan ($49/mo)
  • +BAA available
  • +Conditional logic on all paid tiers
  • +10K submissions/mo on Gold

Trade-offs

  • −UI less polished than Typeform or Tally
  • −Submission caps on lower tiers
  • −HIPAA tier required for any PHI
Starter
Free, 100/mo
Bronze
$39/mo, 1K/mo
Silver (HIPAA)
$49/mo, 2.5K/mo
Gold
$129/mo, 10K/mo
Migration steps
  1. Sign up at jotform.com Silver if you handle PHI; sign the BAA before collecting any data.
  2. Migrate medical intake forms with HIPAA-compliant fields and storage.
  3. Configure encrypted submission delivery to your EHR or storage.
  4. Cancel Typeform once Jotform Silver handles your HIPAA-required forms.

Not for: Skip Jotform if you do not need HIPAA and want polished UX; Tally or Typeform are shaped better.

Paid plans from $39.00/mo

#4

SurveyMonkey

Free tierMedium switching effort

Best for academic or large-volume survey research

Try SurveyMonkey

SurveyMonkey Team Premier at $75/user/month covers unlimited responses, multilingual surveys, advanced logic, question randomization, and academic-grade analytics. For research teams, high-volume NPS operations, and academic studies needing depth on response analytics, SurveyMonkey is the default for that audience. Typeform's conversational UX is shaped wrong for survey research where bias from one-question-at-a-time progressive disclosure matters. SurveyMonkey's traditional grid UX is research-grade and the analytics depth is built for it.

Strengths

  • +Unlimited responses on Team Premier
  • +Multilingual surveys built in
  • +Question randomization (research-grade)
  • +30+ years of survey research credibility

Trade-offs

  • −UI feels enterprise-grade rather than consumer-polished
  • −Per-user pricing scales with team
  • −Cheapest paid tier still has response caps
Free
10 questions, 40 responses
Team Advantage
$25/user/mo
Team Premier
$75/user/mo
Individual Advantage
$39/mo
Migration steps
  1. Sign up at surveymonkey.com Team Advantage for small teams or Premier for unlimited responses.
  2. Recreate your existing Typeform surveys.
  3. Configure question randomization and multilingual where applicable.
  4. Use Premier's analytics to verify research-grade reporting before cancelling Typeform.

Not for: Skip SurveyMonkey if your forms are marketing-conversion-driven; the traditional grid UX hurts conversion vs Typeform's conversational shape.

Paid plans from $25.00/mo

#5

Paperform

Low switching effort

Best for polished marketing forms with built-in payments

Try Paperform

Paperform sits between Typeform's conversational polish and Jotform's depth: polished forms with built-in Stripe payments, advanced calculations, custom branding, and a polished editor. Essentials at $24/month is meaningfully cheaper than Typeform Plus at $50 with comparable conversion polish. For marketers selling info products, courses, or services through a form (not a full e-commerce site), Paperform is covers the case. Pro at $49 adds custom domain and 2.5K submissions.

Strengths

  • +$24/mo Essentials cheaper than Typeform Plus
  • +Stripe payments first-class
  • +Advanced calculations (price configurators)
  • +Polished editor with custom branding

Trade-offs

  • −No free tier (only 14-day trial)
  • −Submission caps lower than Typeform per tier
  • −Smaller integration ecosystem
Essentials
$24/mo
Pro
$49/mo
Business
$99/mo
Payments
Stripe
Migration steps
  1. Sign up for Paperform's 14-day trial at paperform.co.
  2. Recreate your Typeform marketing or sales forms.
  3. Configure Stripe payments and price calculations.
  4. Cancel Typeform once Paperform covers your conversion forms.

Not for: Skip Paperform if you do not need payments or calculations; Tally or Typeform free are shaped better for simple forms.

Paid plans from $24.00/mo

When to stay with Typeform

Stay with Typeform if your form's conversion rate depends on the conversational one-question-at-a-time UX, you have integrations live with Salesforce or HubSpot, or you have invested in Typeform's logic editor for complex flows. The list below addresses the same logic depth at lower cost, unlimited free responses, and HIPAA compliance.

5 Alternatives to Typeform

TallyFree tier

Tally starts at $29.00/mo vs Typeform Plus at $50.00/mo

From $29.00/mo

Save $21.00/mo ($252.00/yr)

Switch to Tally
Google FormsFree tier

Google Forms starts at $14.40/mo vs Typeform Plus at $50.00/mo

From $14.40/mo

Save $35.60/mo ($427.20/yr)

Switch to Google Forms
SurveyMonkeyFree tier

SurveyMonkey starts at $25.00/mo vs Typeform Plus at $50.00/mo

From $25.00/mo

Save $25.00/mo ($300.00/yr)

Switch to SurveyMonkey
JotformFree tier

Jotform starts at $39.00/mo vs Typeform Plus at $50.00/mo

From $39.00/mo

Save $11.00/mo ($132.00/yr)

Switch to Jotform
Paperform

Paperform starts at $24.00/mo vs Typeform Plus at $50.00/mo

From $24.00/mo

Save $26.00/mo ($312.00/yr)

Switch to Paperform

Price Comparison

Compared against Typeform Plus ($50.00/mo)

Continue your research

Tally alternativesGoogle Forms alternativesJotform alternativesPaperform alternatives

How we picked

Typeform alternatives are scored on the actual form workload that drives switching: unlimited free submissions, fully free with Sheets, HIPAA compliance, large-volume survey research, and marketing forms with payments. Each pick leads for one of those.

Pricing is taken from each vendor's site on the review date. Submission caps and per-tier feature lists are noted explicitly because they change the effective price for any given form's volume.

Update history1 update
  • Initial published version with 5 picks.

Frequently asked questions about Typeform alternatives

Is Typeform's conversion lift real?

Yes for marketing and lead-gen forms where the conversational UX reduces drop-off. The conversion lift varies (5-30 percent typical) and depends heavily on form length and audience. For internal forms or non-marketing use, the lift is irrelevant.

Can I export Typeform data into another tool?

Yes. Typeform supports CSV export from the Results panel, Webhook integration, and Zapier. For migration, export all responses to CSV and import into your destination tool. New submissions can route via Zapier during the transition.

Does Tally really have unlimited submissions free?

Yes. Tally's Free tier supports unlimited forms and unlimited submissions. Tally branding appears in the form footer; Pro at $29 removes it. The free tier is the most generous offered.

What about Google Forms vs Typeform for surveys?

Google Forms is free and integrates with Sheets but lacks the conversational UX, brand customization, and analytics depth of Typeform or SurveyMonkey. For internal use or any form where the response goes into a Sheet anyway, Google Forms wins on cost. For marketing or research, Typeform or SurveyMonkey are shaped better.

Do I need HIPAA compliance?

Only if your form collects Protected Health Information (PHI) for healthcare-related work. Most business or marketing forms do not. If you handle medical intake, telehealth onboarding, or patient consent, Jotform Silver or higher is required and you must sign the BAA before collecting any PHI.

SE

About the author: Subrupt Editorial

The team behind subrupt.com. We track subscriptions, surface cheaper alternatives, and publish comparisons where the score formula is on the page so you can recompute it yourself. We do not claim 30,000 hours of testing. What we claim is live pricing from our database, a transparent composite score, and honest savings math against a category baseline.

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