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Best Salesforce Alternatives of 2026

Updated · 5 picks · live pricing · affiliate disclosure

The suite-bundled cost migration pick at 83% saving versus Salesforce Pro and Zoho One ecosystem.

BEST OVERALL7.7/10Save $96/yr

Zoho CRM

The suite-bundled cost migration pick at 83% saving versus Salesforce Pro and Zoho One ecosystem.

15-day trial
Try Zoho CRMSee full review

How it stacks up

  • Free 3 users and 5K

    vs $80 Salesforce Professional

  • Standard $14/user

    vs $20 HubSpot Starter brand

  • Enterprise $40/user with Zia

    vs $49.90 Pipedrive Pro activity-led

#2
HubSpot CRM6.0/10

From $20/mo

View
#3
Monday Sales CRM5.7/10

From $12/mo

View

All picks at a glance

#PickBest forStartingFreeScore
1Zoho CRMBest Salesforce alternative for suite-bundled cost migration$14.00/mo✓7.7/10
2HubSpot CRMBest Salesforce alternative for SMB cost migration$20.00/mo✓6.0/10
3Monday Sales CRMBest Salesforce alternative for operations board migration$12.00/mo—5.7/10
4folkBest Salesforce alternative for modern lightweight migration$20.00/mo✓5.7/10
5PipedriveBest Salesforce alternative for sales-rep activity migration$14.90/mo—4.3/10

Quick pick by use case

If you only have thirty seconds, find your situation below and skip to that pick.

If cost is the load-bearing migration driver and you want broadest free tierHubSpot CRMFree unlimited users and 1,000 contacts and Starter $20 vs Salesforce Starter $25 and brand recognition.If you have under 3 users and want maximum per-seat savingZoho CRMFree 3 users and 5,000 contacts and Standard $14/user (83% Salesforce Pro saving) and Zoho One suite.If sales-rep activity-led workflow matters more than dashboardsPipedriveEssential $14.90 and Pro $49.90 (38% Salesforce saving) and activity-driven daily UI and AI Sales Assistant.If your team already runs Monday for projects and wants CRM in same workspaceMonday Sales CRMBasic $12 and Standard $17 (79% Salesforce saving) and board UI handles deals and projects together.If platform-suite weight does not fit indie team workflowfolkFree 100 contacts and Standard $20 (75% Salesforce saving) and modern UI and Chrome LinkedIn enrichment.

Compare all 5 picks

Free tierTop spec
#1Zoho CRM7.7/10$14.00/mo—Save $96/yr✓Free 3 users and 5K
#2HubSpot CRM6.0/10$890.00/mo—$10,416/yr more✓Free unlimited users
#3Monday Sales CRM5.7/10$17.00/mo—Save $60/yr—No free tier
#4folk5.7/10$20.00/mo—Save $24/yr✓Free 100 contacts
#5Pipedrive4.3/10$49.90/mo—$334.80/yr more—No free tier
#1

Zoho CRM

7.7/10Save $96/yr

Best Salesforce alternative for suite-bundled cost migration

Try Zoho CRMSee Zoho CRM alternatives

The suite-bundled cost migration pick at 83% saving versus Salesforce Pro and Zoho One ecosystem.

PlanMonthlyWhat you get
FreeFree3 users with leads, contacts, and deals across 5,000 contacts for evaluation
Standard$14.00/moAdds scoring rules, workflows, and multiple pipelines; the realistic-buyer tier and the cheapest credible full-feature CRM
Professional$23.00/moUnlocks Blueprints process governance, inventory management, and web forms
Enterprise$40.00/moAdds Zia AI assistant, Custom Modules, and multi-user portals for established mid-market teams

Zoho CRM is the right Salesforce alternative when suite-bundled cost migration drives the choice. The wedge against Salesforce is brutal per-seat math: Zoho Standard at fourteen dollars per user covers what Salesforce Professional at eighty dollars per user does (eighty-three percent saving annually). Zoho is part of the broader Zoho One suite (Mail, Books, Projects, Desk), which becomes the editorial reason to default here when the buyer needs the surrounding tools too. India HQ sits outside the fourteen Eyes alliance.

The Free tier covers three users with five thousand contacts. Standard at fourteen dollars per user is the realistic-buyer tier covering scoring rules, workflows, and multiple pipelines. Professional at twenty-three unlocks Blueprints with inventory management. Enterprise at forty unlocks Zia AI with Custom Modules and multi-user portals (matches Salesforce Enterprise feature scope at one quarter the price).

The trade-off is no built-in dialer (calling requires Zoho Voice add-on), and the UI feels dated next to folk or Monday. For suite-bundled cost migration with deepest saving: Zoho wins. For SMB cost migration with brand: HubSpot. For sales-rep activity: Pipedrive. For operations board: Monday. For modern lightweight: folk.

Pros

  • Standard $14/user vs Salesforce Professional $80 (83% saving)
  • Free 3 users and 5,000 contacts
  • Enterprise $40 with Zia AI vs Salesforce Enterprise $165 (76% saving)
  • Part of broader Zoho One business app suite
  • India provider sits outside 14 Eyes alliance

Cons

  • No built-in dialer (calling requires Zoho Voice add-on)
  • UI feels dated next to folk or Monday
Free 3 users and 5KStandard $14/userEnterprise $40/user with Zia15-day trial

Best for: SMBs leaving Salesforce because the per-seat math is brutal at scale and they want the cheapest credible full-feature CRM with bundled suite path.

Compliance
8
Engagement
8
Daily UI
7
Value
10
Support
8
Try Zoho CRM
#2

HubSpot CRM

6.0/10$10,416/yr more

Best Salesforce alternative for SMB cost migration

Try HubSpot CRMSee HubSpot CRM alternatives

The SMB cost migration alternative shipping the broadest free CRM tier and most-recognized brand.

PlanMonthlyWhat you get
FreeFreeContact management, deal pipeline, email tracking, and meeting scheduler with no seat limit; the most generous free CRM in this guide
Starter$20.00/moAdds email marketing, ad management, and landing pages for solo founders and small teams
Professional$890.00/moUnlocks workflow automation, custom reporting, and sequences for marketing-heavy mid-market teams
Enterprise$3,600.00/moAdds custom objects, predictive lead scoring, and sandbox environments for complex sales orgs

HubSpot CRM is the right Salesforce alternative when SMB cost migration drives the choice. The wedge against Salesforce is the free tier and brand: HubSpot Free covers unlimited users with 1,000 contacts and deal pipeline, while Salesforce Free Suite caps at two users. HubSpot Starter at twenty dollars monthly versus Salesforce Starter at twenty-five dollars per user (twenty percent saving). Founded 2006 in Cambridge, Massachusetts.

The Free tier covers unlimited users with 1,000 contacts. Starter at twenty dollars monthly adds email marketing, ad management, and landing pages. Professional at eight hundred ninety dollars unlocks workflow automation (uncompetitive for SMB migration). Enterprise at three thousand six hundred adds custom objects.

The trade-off is workflow automation locked behind Professional at eight hundred ninety dollars, and per-seat math at Pro and above is uncompetitive against Pipedrive or Zoho. For SMB cost migration: HubSpot wins on free tier and brand. For suite-bundled cost: Zoho. For sales-rep activity: Pipedrive. For operations board: Monday. For modern lightweight: folk.

Pros

  • Free unlimited users and 1,000 contacts (Salesforce Free caps at 2 users)
  • Most-recognized free CRM brand for client acceptance
  • 1,000+ app integration catalog (broadest in category)
  • Native Google Workspace and Microsoft 365 on every tier
  • Starter $20/mo vs Salesforce Starter $25/user (20% saving)

Cons

  • Workflow automation locked behind Professional $890
  • Pro and Enterprise per-seat math uncompetitive vs Pipedrive or Zoho
Free unlimited usersStarter $20/moPro $890/mo upgrade typicalFree forever; 14-day Pro trial

Best for: SMBs leaving Salesforce because Professional at $80/user is overpriced for small teams who want the broadest free CRM tier in the category.

Compliance
7
Engagement
8
Daily UI
9
Value
7
Support
9
Try HubSpot CRM
#3

Monday Sales CRM

5.7/10Save $60/yr

Best Salesforce alternative for operations board migration

Try Monday Sales CRMSee Monday Sales CRM alternatives

The operations board migration alternative shipping a board UI that handles deals with projects in one workspace.

PlanMonthlyWhat you get
Basic$12.00/moUnlimited boards, lead management, and contacts on the board-driven CRM surface
Standard$17.00/moAdds email integration, automations, and AI tools; the realistic-buyer tier for board-driven teams
Pro$28.00/moUnlocks sales forecasting, custom dashboards, and mass emails for revenue ops teams

Monday Sales CRM is the right Salesforce alternative when operations workflow drives the choice and your team already runs projects in Monday. The wedge against Salesforce is workspace consolidation: Monday treats deals as items on a board (the same UI as projects, tasks, and roadmaps), while Salesforce requires a separate platform with its own UI. For operations teams already on Monday for project management, the CRM extension into the same workspace removes a tool. Israel HQ sits outside the fourteen Eyes alliance.

Basic at twelve dollars per user covers unlimited boards covering lead management and contacts. Standard at seventeen dollars adds email integration, automations, and AI tools (seventy-nine percent saving versus Salesforce Professional at eighty). Pro at twenty-eight adds sales forecasting, custom dashboards, and mass emails. Enterprise is custom-quoted with advanced security and SSO.

The trade-off is no built-in dialer (calling requires third-party integration like Aircall), no free tier, and per-seat pricing scales with team size in a way that pinches once the company crosses ten users. For operations board migration: Monday wins. For SMB cost with brand: HubSpot. For suite-bundled saving: Zoho. For sales-rep activity: Pipedrive. For modern lightweight: folk.

Pros

  • Board UI fits teams already running Monday for projects
  • Basic $12/user is competitive vs Salesforce Starter $25
  • Standard $17 adds email integration and AI tools (79% Salesforce saving)
  • Pro $28 adds sales forecasting and custom dashboards
  • Israel provider sits outside 14 Eyes alliance

Cons

  • No built-in dialer (third-party integration required)
  • Per-seat pricing pinches at 10+ users
No free tierBasic $12/userStandard $17 and AI14-day trial

Best for: Operations teams leaving Salesforce because workflow consolidation matters; already run Monday for projects and want CRM in same workspace.

Compliance
7
Engagement
8
Daily UI
9
Value
8
Support
8
Try Monday Sales CRM
#4

folk

5.7/10Save $24/yr

Best Salesforce alternative for modern lightweight migration

Try folkSee folk alternatives

The modern lightweight migration alternative shipping a contact-led UI and Chrome LinkedIn enrichment for indie teams.

PlanMonthlyWhat you get
FreeFree100 contacts plus the Chrome extension that enriches LinkedIn profiles into folk in one click
Standard$20.00/moUnlimited contacts with email campaigns and enrichment credits; the realistic-buyer tier for indie users
Premium$40.00/moAdds advanced analytics, priority support, and API access for agencies running structured workflows

folk is the right Salesforce alternative when modern UI and indie team workflow drive the choice. The wedge against Salesforce is structural: folk feels closer to a modern note-taking app than a traditional CRM, and the Chrome extension lets you save a LinkedIn profile to a folk group in one click. France-based provider operating under EU GDPR. Founded 2020 specifically as the anti-platform-suite CRM.

The Free tier covers one hundred contacts and the Chrome extension. Standard at twenty dollars per user is the realistic-buyer tier that unlocks unlimited contacts and email campaigns and enrichment credits (seventy-five percent saving versus Salesforce Professional at eighty). Premium at forty adds advanced analytics, priority support, and API access for agencies running structured workflows.

The trade-off is no built-in calling, no workflow automation, no custom objects, so deeper sales-engineering use cases need a different tool. Free tier capped at one hundred contacts. For modern lightweight migration with Chrome LinkedIn enrichment: folk wins. For SMB cost with brand: HubSpot. For suite-bundled saving: Zoho. For sales-rep activity: Pipedrive. For operations board: Monday.

Pros

  • Modern UI feels closer to note-taking app than CRM
  • Chrome extension enriches LinkedIn profiles into folk in one click
  • Standard $20 vs Salesforce Pro $80 (75% saving)
  • France provider operating under EU GDPR
  • Free 100 contacts and Chrome extension

Cons

  • No built-in calling, no workflow automation, no custom objects
  • Free tier capped at 100 contacts (HubSpot Free is 1,000)
Free 100 contactsStandard $20/userPremium $40/user analytics14-day trial

Best for: Individuals, freelancers, and small agencies leaving Salesforce because platform-suite weight does not fit indie team workflow.

Compliance
8
Engagement
9
Daily UI
10
Value
8
Support
7
Try folk
#5

Pipedrive

4.3/10$334.80/yr more

Best Salesforce alternative for sales-rep activity migration

Try PipedriveSee Pipedrive alternatives

The sales-rep activity migration pick shipping activity-driven daily UI and AI Sales Assistant.

PlanMonthlyWhat you get
Essential$14.90/moLead and deal management with calendar and 3,000 deals; the SMB entry tier for sales-rep teams
Advanced$27.90/moAdds email sync and automations with 10,000 deals for teams running structured outbound
Professional$49.90/moUnlocks contract management, eSign, and 100,000 deals; the realistic-buyer tier for established sales teams
Power$64.90/moAdds project management and phone support for revenue ops teams running multi-team pipelines

Pipedrive is the right Salesforce alternative when sales-rep activity migration drives the choice. The wedge against Salesforce is the daily UI: Pipedrive surfaces the next action on every deal automatically so reps push pipeline movement, while Salesforce dashboards bury the deal pipeline under reports and require admin configuration. Estonia HQ sits outside the fourteen Eyes alliance. Founded 2010.

Essential at fourteen dollars ninety per user monthly covers lead and deal management with calendar and three thousand deals (eighty-one percent saving versus Salesforce Professional at eighty dollars). Advanced at twenty-seven ninety adds email sync with automations. Professional at forty-nine ninety is the realistic-buyer tier that unlocks contract management with eSign and 100,000 deals (still thirty-eight percent below Salesforce Professional at eighty). Power at sixty-four ninety adds project management with phone support.

The trade-off is no free tier (HubSpot, Zoho, folk all have one), and workflow automation depth trails Salesforce on enterprise-grade rules. For sales-rep activity migration: Pipedrive wins. For SMB cost with free tier: HubSpot. For suite-bundled saving: Zoho. For board-driven ops: Monday. For modern lightweight: folk.

Pros

  • Activity-driven daily UI surfaces next action automatically
  • Essential $14.90 vs Salesforce Pro $80 (81% saving)
  • AI Sales Assistant included on every paid tier
  • Estonia provider sits outside 14 Eyes alliance
  • Professional $49.90 includes contract management and eSign

Cons

  • No free tier (HubSpot and Zoho and folk all have one)
  • Workflow automation depth trails Salesforce enterprise rules
No free tierEssential $14.90/userPro $49.90/user14-day trial

Best for: Sales-rep teams leaving Salesforce because dashboards bury the pipeline and they want activity-led daily workflow with cheap entry pricing.

Compliance
8
Engagement
9
Daily UI
10
Value
8
Support
8
Try Pipedrive

How we picked

Each pick gets a transparent composite score from price, features, free-tier availability, and editor fit. Pricing flows from our live database, so when a vendor changes prices the score updates here too.

Composite weights: price 40%, features 30%, free tier 15%, fit 15%. Five picks subset to credible Salesforce alternatives across SMB cost, suite-bundled, sales-rep activity, board-driven, and modern lightweight wedges. Salesforce itself excluded as alternative target. Close excluded (calling-niche, narrow audience). See parent /best/crm-sales for the full lineup.

We don't claim "30,000 hours of testing." Our methodology is the formula above plus the editor's published verdict for each pick. Verifiable, auditable, and updated when the underlying data changes.

Why trust Subrupt

We're a subscription tracker first, a buying guide second. Every claim on this page is something you can check.

By use case

Best free Salesforce alternative

HubSpot CRM

Read the full review →

Try HubSpot CRM

Cheapest paid Salesforce alternative

Zoho CRM

Read the full review →

Try Zoho CRM

Best pipeline Salesforce alternative

Pipedrive

Read the full review →

Try Pipedrive

Best inside-sales Salesforce alternative

Pipedrive

Read the full review →

Try Pipedrive

Best enterprise Salesforce alternative

Monday Sales CRM

Read the full review →

Try Monday Sales CRM

How to choose your Salesforce Alternative

Why teams leave Salesforce in 2026

Three patterns drive most Salesforce exits. Cost: Professional at eighty dollars per user is uncompetitive for SMBs versus Zoho Standard at fourteen dollars or HubSpot Starter at twenty dollars (sixty to eighty percent saving for similar feature scope). Implementation overhead: Salesforce typically requires a dedicated admin or external consultant to configure custom objects and workflows; Pipedrive, Zoho, and folk ship out-of-box configuration that small teams can manage themselves. Platform-suite weight: most small businesses use less than twenty percent of Salesforce capabilities; the platform feels overweight for daily workflow. Most teams leave Salesforce for one of these three reasons rather than feature gaps. Salesforce remains best-in-category for enterprise custom data schemas and deepest integration ecosystem (AppExchange). For full coverage including Salesforce itself, Close inside-sales, see [our /best/crm-sales guide](/best/crm-sales).

Migration patterns from Salesforce

Contact data, account data, opportunity data, and notes export cleanly from Salesforce as CSV. Custom objects do not transfer (the destination must support custom data schemas, which Pipedrive, Zoho, HubSpot Enterprise do; folk and Monday do not). Workflow automations require manual rebuild in the destination tool. Salesforce reports do not transfer cleanly (rebuild dashboards in the new tool). AppExchange integrations need separate replacement integrations. Plan a Salesforce migration as four to twelve weeks of parallel running depending on automation complexity. SMB migrations with simple data move in one to two weeks; mid-market migrations with custom objects and heavy automation move in two to three months.

Cost math: which alternative saves the most

Salesforce Starter at twenty-five dollars per user, Professional at eighty dollars per user, Enterprise at one hundred sixty-five dollars per user covers the SMB-to-enterprise pricing band. The alternatives compare differently by team size and feature need. For five-user SMB on Professional: Salesforce four hundred dollars, Zoho Standard at seventy dollars (eighty-three percent saving), HubSpot Starter at one hundred dollars (seventy-five percent saving), Pipedrive Essential at seventy-four fifty (eighty-one percent saving), Monday Standard at eighty-five dollars (seventy-nine percent saving), folk Standard at one hundred dollars (seventy-five percent saving). For most SMBs, any alternative saves three quarters or more annually. The economics are decisive within months.

Custom objects and integration depth on alternatives

Salesforce Custom Objects, AppExchange (six thousand-plus apps), and Apex code define the platform's enterprise wedge. The alternatives compare differently. Zoho Enterprise at forty dollars unlocks Custom Modules (rough Custom Objects parity at one quarter the price). HubSpot Enterprise at three thousand six hundred unlocks custom objects (parity at twenty-two times the price). Pipedrive Power tier supports custom fields but no custom objects. Monday supports custom columns but no custom objects in the Salesforce sense. folk does not support custom objects. For migration buyers who need custom data schemas: Zoho Enterprise is the clean economic alternative; HubSpot Enterprise is the brand-recognition alternative. For migration buyers who can collapse custom data into standard contact and deal fields, any alternative works.

Frequently asked questions

Why is HubSpot ranked above Zoho for Salesforce alternatives if Zoho is cheaper?

Migration audience math. Most Salesforce exits are SMBs frustrated with $80/user pricing, and HubSpot Free at unlimited users with 1,000 contacts ships the broadest free CRM for downstream client acceptance and brand recognition. Zoho saves more on per-seat math but caps Free at 3 users; for SMBs growing past 3, HubSpot Free is the cleaner permanent path. For teams with fewer than 3 users wanting maximum saving, Zoho wins; for broader SMB Salesforce migration, HubSpot leads.

Will my Salesforce custom objects transfer to alternatives?

No directly. Custom objects are Salesforce-specific data schemas. Zoho Enterprise at $40/user has Custom Modules (rough parity); HubSpot Enterprise at $3,600 has custom objects; Pipedrive, Monday, and folk do not. For Salesforce migrations with heavy custom object usage, Zoho Enterprise is the natural target (75% Salesforce Enterprise saving). For migrations where custom objects can collapse into standard Contact and Deal and Account fields, any alternative works without custom-schema concerns.

Can I run Salesforce and an alternative in parallel during migration?

Yes; required for any meaningful migration. Run both for 30-90 days while building the alternative; export Salesforce data to alternative weekly during transition; cut over team-by-team. Cost during parallel running: Salesforce Pro $80/user and alternative paid tier; for 5-user SMB that runs roughly $475-500 monthly during migration. Worth it because abrupt cutover loses workflow and report context. Plan minimum 30-day overlap for SMB; 90-day for mid-market with automation.

How much does a 10-user team save switching from Salesforce Pro to Zoho Standard?

Salesforce Professional at $80/user × 10 users = $800/mo annual cost ~$9,600. Zoho Standard at $14/user × 10 users = $140/mo annual cost ~$1,680. Saving = $7,920/year (82%). For 5-year horizon, total Zoho saving = ~$40K vs continued Salesforce. The economics dominate any migration friction; even budgeting $10-20K for migration consulting and parallel running, the payback is under 3 months for 10-user SMB.

What about Microsoft Dynamics 365, SugarCRM, Insightly as Salesforce alternatives?

Microsoft Dynamics 365 ($65-$135/user) is the closest Salesforce competitor for enterprise migration with deeper Microsoft ecosystem integration. SugarCRM ($49-$135/user) offers self-host option. Insightly ($29-$99/user) bundles CRM and project management. We exclude these from catalog because catalog focuses on credible mainstream picks; Dynamics 365 is a credible enterprise-tier alternative for Microsoft 365 households.

Will my Salesforce reports and dashboards transfer to alternatives?

No. Salesforce reports and dashboards are platform-specific. Each alternative has its own reporting engine that requires manual rebuild. HubSpot Pro+ has report builder. Zoho Standard+ has report builder. Pipedrive Pro+ has reports. Monday Standard+ has dashboards. Plan reporting rebuild as 1-2 weeks post-migration. For critical Salesforce reporting workflows, run reports in parallel for 60-90 days to validate equivalent insights.

How does HubSpot compare to Salesforce for marketing automation needs?

HubSpot leads on marketing automation depth (originally inbound marketing before adding CRM). HubSpot Marketing Hub bundles marketing automation and email and landing pages and ads management. Salesforce Marketing Cloud is enterprise-quoted ($400-$1,250/user) and positioned for B2C personalization. For SMB marketing automation migrating from Salesforce: HubSpot Marketing Hub is the natural target. For B2C marketing automation: keep Salesforce Marketing Cloud or evaluate ActiveCampaign.

Will my Salesforce email integration carry over to alternatives?

Each alternative ships its own email integration that requires reconnection. HubSpot has Gmail and Outlook native plugins. Zoho integrates via Zoho Mail or Gmail/Outlook plugins. Pipedrive has Gmail and Outlook and IMAP integrations. Monday has Gmail and Outlook integrations on Standard+. folk has Gmail integration. Reconnection is straightforward (OAuth flow takes 5 minutes). The work is in re-configuring email tracking and open notifications and sequence triggers in the new tool.

Can I use Salesforce data with these alternatives during migration?

Yes via CSV exports or API integration. Salesforce Data Export extracts contacts, accounts, opportunities, and notes as CSV files. Zapier, Make.com, and n8n can automate weekly Salesforce-to-alternative syncs during parallel running. Native Salesforce-to-HubSpot integrations exist; Salesforce-to-Pipedrive via Zapier; Salesforce-to-Zoho via Zoho Migration tool. Plan automated sync setup as 1 week pre-migration.

Does Subrupt earn a commission on these Salesforce alternatives?

On the paid-tier links across HubSpot Starter, Zoho Standard, Pipedrive Essential, Monday Standard, and folk Standard where the affiliate programs route through. Composite scoring weights price 40%, features 30%, free tier 15%, fit 15%, none tuned by affiliate rate. The rationales lead with which-migration-reason-fits math rather than affiliate-friendly framing. The composite math is on the page so you can recompute the order yourself.

Subrupt Editorial

The team behind subrupt.com. We track subscriptions, surface cheaper alternatives, and publish buying guides where the score formula is on the page so you can recompute it yourself. We do not claim 30,000 hours of testing. What we claim is live pricing from our database, a transparent composite score, and honest savings math against a category baseline.

Last reviewed

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Affiliate disclosure: Subrupt earns a commission when you switch to a service through our recommendation links. This never changes the price you pay. We only recommend services where there's a real cost or feature advantage for you, and our picks are based on the data on this page, not on which programs pay the most.

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