Skip to content

Best Headless Ecommerces of 2026

Updated · 7 picks · live pricing · affiliate disclosure

BigCommerce-bundled headless framework with Next.js storefront framework since 2024.

BEST OVERALL9.2/10Save $9,132/yr

BigCommerce Catalyst

BigCommerce-bundled headless framework with Next.js storefront framework since 2024.

Free MIT framework with paid BigCommerce subscription

How it stacks up

  • Free MIT

    vs Shopify Hydrogen

  • Standard $39/mo

    vs Saleor OSS

  • Pro $399/mo

    vs Medusa OSS

#2
Vendure8.6/10

From $55/mo

View
#3
Swell8.2/10

From $299/mo

View

All picks at a glance

#PickBest forStartingScore
1BigCommerce CatalystBest BigCommerce-bundled headless framework with Next.js storefront$39.00/mo9.2/10
2VendureBest TypeScript modular open-source headless commerce with GraphQL admin$55.00/mo8.6/10
3SwellBest SaaS bundled headless commerce with B2C plus B2B plus subscriptions$299.00/mo8.2/10
4MedusaBest Node.js modular open-source headless commerce with MIT license$200.00/mo6.0/10
5commercetoolsBest enterprise MACH-architecture headless commerce with Fortune 500 base$10,000.00/mo5.7/10
6SaleorBest GraphQL-first open-source headless commerce with BSD-3 license$3,500.00/mo5.7/10
7Shopify HydrogenBest Shopify-bundled headless framework with Remix and Oxygen hosting$39.00/mo5.6/10

Quick pick by use case

If you only have thirty seconds, find your situation below and skip to that pick.

Compare all 7 picks

Top spec
#1BigCommerce Catalyst9.2/10$39.00/mo$468.00/yrSave $9,132/yrFree MIT
#2Vendure8.6/10$220.00/mo$2,640.00/yrSave $6,960/yrFree MIT
#3Swell8.2/10$299.00/mo$3,588.00/yrSave $6,012/yrFree 30-day trial
#4Medusa6.0/10$1,000.00/mo$12,000.00/yr$2,400/yr moreFree MIT
#5commercetools5.7/10$50,000.00/mo$600,000.00/yr$590,400/yr moreFree trial
#6Saleor5.7/10$3,500.00/mo$42,000.00/yr$32,400/yr moreFree BSD-3
#7Shopify Hydrogen5.6/10$2,300.00/mo$27,600.00/yr$18,000/yr moreFree MIT framework
#1

BigCommerce Catalyst

9.2/10Save $9,132/yr

Best BigCommerce-bundled headless framework with Next.js storefront

BigCommerce-bundled headless framework with Next.js storefront framework since 2024.

PlanMonthlyAnnualWhat you get
Catalyst OSSFreeFree MIT-licensed Next.js storefront framework with BigCommerce Storefront API.
BigCommerce Standard$39.00/mo$468.00/yrSticker-priced storefront subscription with Catalyst plus Storefront API.
BigCommerce Plus$105.00/mo$1,260.00/yrAdds customer groups and abandoned cart with $180K annual sales cap.
BigCommerce Pro$399.00/mo$4,788.00/yrPremium customer support with multi-store, custom SSL, and $400K annual sales cap.

BigCommerce Catalyst is the BigCommerce-bundled headless framework for merchants whose evaluation centers on BigCommerce ecosystem plus Next.js framework. Launched 2024 by BigCommerce (NASDAQ: BIGC), Catalyst built around the thesis that BigCommerce merchants should have a first-party Next.js storefront framework parallel to Shopify Hydrogen, eliminating the choose-a-framework decision for headless rebuilds.

Four tiers. Catalyst OSS is MIT-licensed Next.js storefront framework with BigCommerce Storefront API and free hosting on Vercel or Netlify with paid BigCommerce. BigCommerce Standard at $39 monthly with $50K annual sales cap covers Catalyst plus Storefront API and standard apps. BigCommerce Plus at $105 monthly with $180K cap adds customer groups and abandoned cart. BigCommerce Pro at $399 monthly with $400K cap covers premium support, multi-store, and custom SSL.

The load-bearing wedge is the BigCommerce ecosystem bundle plus the Next.js framework. Where Hydrogen requires Shopify and standalone headless platforms require full custom integration, Catalyst ships into existing BigCommerce subscriptions with admin, apps, and integrations preserved; for BigCommerce merchants going headless, Catalyst eliminates the migration overhead. The catch is the BigCommerce ecosystem lock-in and annual sales caps that force tier upgrades as GMV grows.

Pros

  • Bundled with existing BigCommerce subscriptions; no migration from BigCommerce admin
  • Next.js framework matches modern React engineering teams
  • Free MIT framework with paid BigCommerce subscription
  • Strong fit for BigCommerce merchants going headless without leaving ecosystem
  • Multi-store plus custom SSL on BigCommerce Pro tier

Cons

  • BigCommerce ecosystem lock-in; not portable to other commerce backends
  • Annual sales caps ($50K, $180K, $400K) force tier upgrades as GMV grows
Free MITStandard $39/moPro $399/moFree MIT framework with paid BigCommerce subscription

Best for: BigCommerce merchants going headless who want Next.js custom storefronts without leaving the BigCommerce ecosystem.

Data residency posture
9
API latency
10
Storefront-engineer adoption curve
10
Value
9
Support
9
#2

Vendure

8.6/10Save $6,960/yr

Best TypeScript modular open-source headless commerce with GraphQL admin

TypeScript modular open-source headless commerce with GraphQL admin and shop API since 2018.

PlanMonthlyAnnualWhat you get
Open SourceFreeFree MIT-licensed TypeScript headless commerce with GraphQL admin and shop API.
Cloud Starter$55.00/mo$660.00/yrHosted single-region Cloud Starter at €49 monthly with standard plugins.
Cloud Pro$220.00/mo$2,640.00/yrMulti-region with auto-scale, premium plugins, and Slack support at €199 monthly.
Enterprise$2,000.00/mo$24,000.00/yrCustom contract with dedicated cluster, SSO, custom plugins, and dedicated CSM.

Vendure is the TypeScript modular open-source headless commerce engine for TypeScript-first engineering teams whose evaluation overlaps Medusa on Node.js stack but adds GraphQL-first admin and shop API. Founded 2018 in the UK and community-maintained, Vendure built around the thesis that headless commerce should ship as TypeScript-first modular framework with GraphQL admin out of the box.

Four tiers. Open Source is free under MIT license with TypeScript headless commerce and GraphQL admin plus shop API. Cloud Starter at €49 monthly hosts single-region with standard plugins. Cloud Pro at €199 monthly opens multi-region plus auto-scale with premium plugins and Slack. Enterprise is custom-quoted around $2K monthly with dedicated cluster, SSO, custom plugins, and dedicated CSM.

The load-bearing wedge is the TypeScript-first modular plus GraphQL admin. Where Medusa ships JavaScript-first modular and Saleor ships GraphQL-first Python, Vendure overlaps both with TypeScript-first modular plus GraphQL admin in one platform; for TypeScript-first teams wanting GraphQL admin, Vendure covers both wedges. The catch is the smaller mainstream brand recognition than Medusa and the absence of US enterprise reference base.

Pros

  • MIT license for permissive commercial self-host
  • TypeScript-first modular framework with GraphQL admin out of the box
  • Cloud Starter at €49 monthly is the cheapest hosted entry in lineup
  • UK EU base with GDPR-aware data residency
  • Strong fit for TypeScript-first teams wanting GraphQL admin plus shop

Cons

  • Smaller mainstream brand recognition than Medusa
  • Absence of US enterprise reference base for risk-averse procurement
Free MITCloud Starter €49/moFounded 2018Free MIT-licensed open-source

Best for: TypeScript-first engineering teams who want GraphQL admin plus modular MIT-licensed headless commerce at low Cloud sticker.

Data residency posture
10
API latency
9
Storefront-engineer adoption curve
9
Value
10
Support
8
#3

Swell

8.2/10Save $6,012/yr

Best SaaS bundled headless commerce with B2C plus B2B plus subscriptions

SaaS bundled headless commerce with B2C plus B2B plus subscriptions in one tier since 2015.

PlanMonthlyAnnualWhat you get
Free trialFreeFree 30-day trial with hosted headless commerce and standard payment gateways.
Standard$299.00/mo$3,588.00/yrSticker-priced B2C plus B2B plus subscriptions with standard apps and GraphQL.
Plus$1,499.00/mo$17,988.00/yrMulti-store with multi-currency, premium apps, and Slack support.
Enterprise$5,000.00/mo$60,000.00/yrCustom contract with dedicated cluster, SLA, SSO, and custom integrations.

Swell is the SaaS bundled headless commerce platform for merchants whose evaluation requires B2C plus B2B plus subscriptions in one platform without OSS-self-host or enterprise procurement complexity. Founded 2015 in San Francisco and bootstrapped, Swell built around the thesis that SaaS headless commerce should ship all three commerce channels (B2C retail, B2B wholesale, subscriptions) in one platform rather than requiring separate vendors per channel.

Four tiers. Free trial covers 30 days with hosted headless commerce. Standard at $299 monthly plus 1 percent transaction fee covers B2C plus B2B plus subscriptions with standard apps and GraphQL. Plus at $1,499 monthly plus 0.3 percent fee adds multi-store and multi-currency with premium apps and Slack. Enterprise is custom-quoted around $5K monthly with dedicated cluster, SLA, SSO, and custom integrations.

The load-bearing wedge is the three-channel bundle plus the SaaS managed hosting. Where Saleor and Medusa require self-host plus separate subscriptions plugin and commercetools requires enterprise procurement, Swell ships all three channels in one SaaS subscription; for merchants whose business spans retail plus wholesale plus subscriptions, Swell eliminates the multi-vendor split. The catch is the transaction fee on top of monthly subscription and the smaller reference base than Saleor or Medusa.

Pros

  • B2C plus B2B plus subscriptions in one SaaS subscription
  • GraphQL API with standard apps included on Standard tier
  • No self-host operational overhead
  • Multi-store plus multi-currency on Plus tier
  • Strong fit for merchants spanning retail plus wholesale plus subscriptions

Cons

  • Transaction fee on top of monthly subscription (1 percent Standard, 0.3 percent Plus)
  • Smaller reference base than Saleor or Medusa for OSS-comparison shoppers
Free 30-day trialStandard $299 + 1%Founded 2015Free 30-day trial with full feature access

Best for: Merchants whose business spans retail plus wholesale plus subscriptions who want one SaaS platform without multi-vendor split.

Data residency posture
9
API latency
9
Storefront-engineer adoption curve
10
Value
8
Support
9
#4

Medusa

6.0/10$2,400/yr more

Best Node.js modular open-source headless commerce with MIT license

Node.js modular open-source headless commerce with MIT license and Cloud option since 2019.

PlanMonthlyAnnualWhat you get
Open SourceFreeFree MIT-licensed Node.js plus Postgres plus Redis headless API and admin UI.
Cloud Starter$200.00/mo$2,400.00/yrCustom-quoted hosted Medusa Cloud with standard plugins and integrations.
Cloud Pro$1,000.00/mo$12,000.00/yrMulti-region with auto-scaling, plugin store, and Slack support.
Enterprise$4,000.00/mo$48,000.00/yrCustom contract with dedicated cluster, SSO, custom plugins, and dedicated CSM.

Medusa is the Node.js modular open-source headless commerce engine for JavaScript-first engineering teams whose evaluation centers on MIT licensing plus Node.js plus Postgres stack. Founded 2019 in Copenhagen and backed by Y Combinator, Medusa built around the thesis that headless commerce should ship as a modular Node.js engine that JavaScript developers can extend with TypeScript modules rather than learning a new platform language.

Four tiers. Open Source is free under MIT license with Node.js plus Postgres plus Redis stack and headless API plus admin UI. Cloud Starter is custom-quoted around $200 monthly with hosted Medusa Cloud and standard plugins. Cloud Pro is custom-quoted around $1K monthly with multi-region, auto-scaling, plugin store, and Slack support. Enterprise is custom-quoted around $4K monthly with dedicated cluster, SSO, custom plugins, and dedicated CSM.

The load-bearing wedge is the modular Node.js architecture plus the MIT licensing. Where Saleor ships GraphQL-first Python and commercetools ships enterprise Java, Medusa ships modular TypeScript modules that JavaScript developers can extend without learning new languages; for JavaScript-first teams already running Node.js services, Medusa fits the existing toolchain. The catch is the smaller mainstream brand recognition than commercetools and the absence of GraphQL-first design that Saleor ships.

Pros

  • MIT license for permissive commercial self-host
  • Node.js plus Postgres plus Redis stack matches JavaScript engineering teams
  • Modular TypeScript module system for extension without forking core
  • Cloud Starter $200 monthly is the cheapest hosted entry in this lineup
  • Strong fit for JavaScript-first teams already running Node.js services

Cons

  • Smaller mainstream brand recognition than commercetools
  • No GraphQL-first design that Saleor ships
Free MITCloud Starter ~$200/moFounded 2019Free MIT-licensed open-source

Best for: JavaScript-first engineering teams already running Node.js services who want modular MIT-licensed headless commerce in their existing toolchain.

Data residency posture
10
API latency
9
Storefront-engineer adoption curve
9
Value
10
Support
8
#5

commercetools

5.7/10$590,400/yr more

Best enterprise MACH-architecture headless commerce with Fortune 500 base

Enterprise MACH-architecture headless commerce with the broadest Fortune 500 reference base since 2006.

PlanMonthlyAnnualWhat you get
Free trialFreeFree trial credits with GraphQL plus REST headless API and multi-language plus multi-currency.
Composable$10,000.00/mo$120,000.00/yrCustom-quoted with Frontend Studio, multi-channel, and multi-store.
Enterprise$25,000.00/mo$300,000.00/yrCustom contract with dedicated multi-tenant, SLA, SOC 2, audit, and RBAC.
Premium$50,000.00/mo$600,000.00/yrCustom contract with on-prem, private cloud, and dedicated CSM.

commercetools is the enterprise MACH-architecture headless commerce platform for Fortune 500 organizations whose evaluation centers on procurement-grade vendor relationship plus deepest enterprise feature surface. Founded 2006 in Munich and backed by Insight Partners, commercetools built around the thesis that enterprise commerce should ship as Microservices, API-first, Cloud-native, Headless (MACH) architecture rather than monolithic storefronts.

Four tiers. Free trial covers GraphQL plus REST headless API with multi-language and multi-currency. Composable is custom-quoted around $10K monthly ($120K annual) with Frontend Studio, Studio editor, multi-channel, and multi-store. Enterprise is custom-quoted around $25K monthly ($300K annual) with dedicated multi-tenant, SLA, SOC 2, audit, and RBAC. Premium is custom-quoted around $50K+ monthly ($600K+ annual) with on-prem and private cloud.

The load-bearing wedge is the enterprise reference base plus the MACH architecture. Where Saleor, Medusa, Vendure ship OSS modular and Hydrogen plus Catalyst bundle with existing storefront platforms, commercetools ships the enterprise procurement-grade vendor relationship that Fortune 500 companies need; for organizations replacing legacy SAP Commerce or Oracle ATG, commercetools is the safe migration choice. The catch is the Composable $96K annual entry tier excludes SMB and lower mid-market entirely.

Pros

  • Broadest Fortune 500 enterprise reference base in headless ecommerce
  • MACH architecture with Microservices, API-first, Cloud-native, Headless principles
  • On-prem plus private cloud on Premium tier for compliance-driven workflows
  • Dedicated multi-tenant plus SLA on Enterprise tier
  • Strong fit for Fortune 500 replacing legacy SAP Commerce or Oracle ATG

Cons

  • Composable $96K annual entry tier excludes SMB and lower mid-market entirely
  • Custom-quoted across all paid tiers; pricing transparency is the lowest in this lineup
Free trialComposable ~$10K/moFounded 2006Free trial credits with full feature access

Best for: Fortune 500 organizations replacing legacy SAP Commerce or Oracle ATG with enterprise MACH-architecture headless platform.

Data residency posture
10
API latency
9
Storefront-engineer adoption curve
7
Value
7
Support
10
#6

Saleor

5.7/10$32,400/yr more

Best GraphQL-first open-source headless commerce with BSD-3 license

GraphQL-first open-source headless commerce with BSD-3 license and Cloud option since 2012.

PlanMonthlyAnnualWhat you get
Open SourceFreeFree BSD-3 licensed GraphQL-first headless commerce self-hosted on Postgres plus Redis.
Cloud Free TrialFreeFree 30-day trial with hosted Saleor Cloud and standard apps plus integrations.
Cloud Pro$3,500.00/mo$42,000.00/yrCustom-quoted hosted multi-channel with apps, Slack support, and dashboards.
Enterprise$8,000.00/mo$96,000.00/yrCustom contract with multi-region, dedicated CSM, SOC 2, and custom integrations.

Saleor is the GraphQL-first open-source headless commerce platform for engineering teams whose evaluation centers on GraphQL-API ergonomics plus permissive BSD-3 licensing. Founded 2012 in Wroclaw by Mirumee Software, Saleor built around the thesis that headless commerce should ship as GraphQL-first API design (matching modern frontend tooling like Apollo and Relay) rather than REST plus optional GraphQL.

Four tiers. Open Source is free under BSD-3 license with GraphQL-first headless commerce self-hosted on Postgres plus Redis. Cloud Free Trial covers 30 days with hosted Saleor Cloud. Cloud Pro is custom-quoted around $3.5K monthly with hosted multi-channel and apps. Enterprise is custom-quoted around $8K monthly with multi-region, dedicated CSM, and SOC 2.

The load-bearing wedge is the GraphQL-first design plus the BSD-3 license. Where commercetools ships REST plus GraphQL and Medusa plus Vendure focus on REST or both, Saleor ships GraphQL as the primary API; for engineering teams whose frontend uses Apollo, Relay, or urql, Saleor's GraphQL-first design eliminates the REST-to-GraphQL adapter overhead. The catch is the smaller US enterprise reference base than commercetools and the Cloud Pro $3.5K monthly minimum for managed Cloud.

Pros

  • GraphQL-first API design matches modern frontend tooling
  • BSD-3 license is permissive for commercial self-host without GPL constraints
  • Free open-source with full feature access
  • Cloud option for teams that want managed hosting
  • Strong fit for engineering teams using Apollo, Relay, or urql frontend

Cons

  • Smaller US enterprise reference base than commercetools
  • Cloud Pro $3.5K monthly minimum for managed Cloud
Free BSD-3Cloud trial 30-dayFounded 2012Free BSD-3 OSS plus 30-day Cloud trial

Best for: Engineering teams whose frontend uses Apollo, Relay, or urql who want GraphQL-first headless commerce without REST adapter overhead.

Data residency posture
10
API latency
10
Storefront-engineer adoption curve
9
Value
10
Support
9
#7

Shopify Hydrogen

5.6/10$18,000/yr more

Best Shopify-bundled headless framework with Remix and Oxygen hosting

Shopify-bundled headless framework with Remix-based framework and Oxygen hosting since 2021.

PlanMonthlyAnnualWhat you get
Hydrogen OSSFreeFree MIT-licensed Remix-based framework with Storefront API and Oxygen hosting.
Shopify Basic$39.00/mo$468.00/yrSticker-priced storefront subscription with Storefront API plus Hydrogen plus Oxygen.
Shopify Plus$2,300.00/mo$27,600.00/yrAnnual contract with multi-store, scripts, Flow, wholesale, B2B, and Launchpad.
Shopify Plus Enterprise$8,000.00/mo$96,000.00/yrCustom contract with dedicated cluster, SLA, Merchant Success, and Plus Academy.

Shopify Hydrogen is the Shopify-bundled headless framework for merchants whose evaluation centers on Shopify ecosystem integration rather than standalone headless platforms. Launched 2021 by Shopify (NYSE: SHOP), Hydrogen built around the thesis that Shopify merchants should not have to leave the Shopify ecosystem to ship a custom storefront; the framework plus Oxygen hosting bundle into existing Shopify subscriptions.

Four tiers. Hydrogen OSS is MIT-licensed Remix-based framework with Storefront API access and free hosting on Oxygen with paid Shopify. Shopify Basic at $39 monthly plus transaction fees ships Storefront API, Hydrogen, and Oxygen hosting. Shopify Plus at around $2,300 monthly annual covers multi-store, scripts, Flow, wholesale, B2B, and Launchpad. Shopify Plus Enterprise is custom-quoted around $8K monthly with dedicated cluster, SLA, and Merchant Success.

The load-bearing wedge is the Shopify ecosystem bundle. Where commercetools, Saleor, Medusa, and Vendure are standalone headless platforms requiring full custom development, Hydrogen ships into existing Shopify subscriptions with admin, payments, apps, and integrations preserved; for Shopify merchants going headless, Hydrogen eliminates the migration overhead of leaving Shopify. The catch is the Shopify ecosystem lock-in and the Plus $2,300 monthly minimum for advanced features that smaller commercial alternatives ship at lower entry pricing.

Pros

  • Bundled with existing Shopify subscriptions; no migration from Shopify admin
  • Remix-based framework with React Router 7 plus React Server Components
  • Free Oxygen hosting included with paid Shopify subscription
  • Strong fit for Shopify merchants going headless without leaving ecosystem
  • Multi-store plus B2B plus wholesale on Shopify Plus tier

Cons

  • Shopify ecosystem lock-in; not portable to other commerce backends
  • Plus $2,300 monthly minimum for advanced features that OSS alternatives ship cheaper
Free MIT frameworkBasic $39/moPlus ~$2.3K/moFree MIT framework with paid Shopify subscription

Best for: Shopify merchants going headless who want React-based custom storefronts without leaving the Shopify ecosystem of admin, payments, and apps.

Data residency posture
9
API latency
10
Storefront-engineer adoption curve
10
Value
8
Support
10

How we picked

Each pick gets a transparent composite score from price, features, free-tier availability, and editor fit. Pricing flows from our live database, so when a vendor changes prices the score updates here too.

Price 40, features 30, free tier 15, fit 15. BigCommerce Catalyst wins composite at 9.414 (Standard $39) but pinned picks[4] for BigCommerce-bundled positioning. Shopify Hydrogen pinned picks[0] for head-term mainstream brand recognition despite Plus $2.3K typical. commercetools Composable $10K is the loudest enterprise overshoot. OSS-self-host eliminates SaaS subscription cost.

We don't claim "30,000 hours of testing." Our methodology is the formula above plus the editor's published verdict for each pick. Verifiable, auditable, and updated when the underlying data changes.

Why trust Subrupt

We're a subscription tracker first, a buying guide second. Every claim on this page is something you can check.

By use case

Best GraphQL-first open-source headless commerce

Saleor

Read the full review →

Best enterprise MACH-architecture headless commerce

commercetools

Read the full review →

Best Node.js modular open-source headless commerce

Medusa

Read the full review →

Best Shopify-bundled headless framework

Shopify Hydrogen

Read the full review →

Best BigCommerce-bundled headless framework

BigCommerce Catalyst

Read the full review →

Didn't make the list

Already in picks (second). Worth flagging the enterprise MACH wedge; Fortune 500 organizations replacing legacy SAP Commerce or Oracle ATG get the broadest enterprise reference base.

Already in picks (third). Worth flagging the GraphQL-first design; engineering teams using Apollo, Relay, or urql frontend get GraphQL native API without REST adapter overhead.

Already in picks (fourth). Worth flagging the JavaScript-first stack; teams already running Node.js services get modular MIT-licensed commerce in their existing toolchain.

Already in picks (fifth). Worth flagging the BigCommerce bundle; existing BigCommerce merchants going headless get Next.js framework free with subscription.

How to choose your Headless Ecommerce

Seven product shapes compete for one head term

The 'best headless ecommerce' search covers seven distinct shapes. Shopify-bundled (Hydrogen) targets Shopify merchants going headless. Enterprise MACH (commercetools) targets Fortune 500 replacing legacy SAP or Oracle ATG. GraphQL-first OSS (Saleor) targets engineering teams using Apollo, Relay, or urql frontend. Node modular OSS (Medusa) targets JavaScript-first teams already on Node.js. BigCommerce-bundled (Catalyst) targets BigCommerce merchants going headless. TypeScript modular OSS (Vendure) targets TypeScript-first teams wanting GraphQL admin. SaaS bundled subscriptions (Swell) targets merchants spanning retail plus wholesale plus subscriptions. The honest framework: identify whether you have an existing Shopify or BigCommerce subscription before evaluating; identify your team language preference (Python, JavaScript, TypeScript) and your commerce channel mix.

OSS-self-host versus Cloud versus enterprise pricing math is illegible without modeling

Pricing math in this category is illegible without modeling realistic GMV plus engineering capacity. commercetools Composable starts at $96K annual ($120K-$300K typical) and excludes SMB entirely. Saleor Cloud Pro is $3.5K monthly. Medusa Cloud Pro is $1K monthly. Vendure Cloud Pro is €199 monthly. Swell Standard is $299 monthly plus transaction fee. Hydrogen plus Catalyst bundle with Shopify or BigCommerce subscriptions ($39-$2,300 monthly). OSS-self-host (Saleor, Medusa, Vendure) is free with infrastructure cost. The honest framework: pick three GMV scenarios (small, mid, large), compute monthly cost across vendors including infrastructure for OSS plus frontend engineering hours, then add 50 percent buffer. Headless rebuilds famously exceed budget by 2-3x due to underestimated frontend engineering.

Headless adoption is genuinely complex; budget 2-3x for frontend engineering

Headless ecommerce adoption is famously complex. Going from coupled storefront (Shopify Online Store, BigCommerce Stencil, WooCommerce) to headless (Hydrogen, Catalyst, custom Saleor or Medusa frontend) requires building or rebuilding the entire storefront UI in React, Next.js, or Remix. The honest framework: budget 2-3 times the projected timeline and engineering cost. Many teams shipping headless rebuilds underestimate frontend engineering for product detail pages, checkout, account management, and cart workflows. The framework choice matters: Hydrogen and Catalyst ship many storefront components out of the box that custom Saleor or Medusa frontends require building. The right time to go headless is when coupled storefront customization actually blocks the business KPI; otherwise, traditional ecommerce coverage is sufficient.

Hydrogen and Catalyst bundle plays are genuinely worth the bundle

Shopify Hydrogen and BigCommerce Catalyst are bundle plays that ship the headless framework free with paid Shopify or BigCommerce subscriptions. For existing Shopify or BigCommerce merchants going headless, the framework is genuinely free and the merchant retains the existing admin, payments, apps, and integrations ecosystem. The honest framework: if you are already on Shopify or BigCommerce and going headless, evaluate Hydrogen or Catalyst first because the bundle eliminates migration overhead. If you are not on Shopify or BigCommerce, Hydrogen and Catalyst require migrating to those platforms first which is its own project. For greenfield headless deployments without existing Shopify or BigCommerce, evaluate Saleor, Medusa, Vendure, or commercetools standalone.

When to skip headless and stick with coupled ecommerce

Headless ecommerce is not always the right answer. For merchants under $1M annual GMV with standard product detail and checkout flows, coupled Shopify Online Store, BigCommerce Stencil, or Wix Stores covers the workflow at lower total cost than headless rebuild. For merchants whose differentiation is brand and content rather than custom commerce flows, traditional ecommerce ships faster with less engineering overhead. The honest framework: headless investment fits merchants where custom storefront UI is a genuine business differentiator (e.g., custom configuration tools, personalized experiences, B2B procurement workflows) and where the engineering capacity is available. Outside that envelope, coupled ecommerce ships the same conversion KPI at lower cost. The right time to migrate from coupled to headless is when storefront customization friction is blocking measurable revenue.

OSS modular versus enterprise MACH versus SaaS bundle is a different procurement decision

The category splits across three procurement approaches. OSS modular (Saleor, Medusa, Vendure) ships free MIT or BSD-3 self-host with optional Cloud; engineering teams own the customization. Enterprise MACH (commercetools) ships custom-quoted enterprise procurement with Fortune 500 reference base; large organizations get vendor accountability. SaaS bundle (Hydrogen, Catalyst, Swell) ships managed SaaS with reduced operational overhead; small to mid-market merchants get fastest time-to-market. The honest framework: pick by procurement approach first. Engineering-team-led greenfield builds OSS. Fortune 500 procurement-grade evaluation picks commercetools. Existing Shopify or BigCommerce or new SaaS-only build picks bundle.

Frequently asked questions

Are these prices guaranteed not to change?

No. Most picks publish per-tier sticker pricing on the marketing site. commercetools is fully custom-quoted. Mid-points cited reflect public sticker pricing as of May 2026; vendor pricing changes annually and we refresh on each major shift. Add 30-50 percent quote variance for custom-quoted enterprise tiers and budget 2-3x projected engineering cost for headless rebuilds.

Does Subrupt earn a commission from any of these picks?

We track which picks have approved affiliate programs in our database, and the FTC disclosure block at the top of every guide names which ones currently have a click-tracking partnership. Affiliate revenue does not change ranking. The composite math runs against the same weights for every pick regardless of partnership; if a higher-paying vendor scores worse, it ranks worse. The picks-array order reflects editorial pinning around brand recognition and audience fit.

Why is Shopify Hydrogen ranked first?

Mainstream brand recognition for headless ecommerce in 2026 is Shopify due to ecosystem dominance. Hydrogen uniquely matches the Shopify-bundled tile. The honest framework: if you need enterprise procurement, commercetools at picks[1] fits better. If you need OSS GraphQL, Saleor at picks[2] fits better. If you need OSS Node.js, Medusa at picks[3] fits better. If you are on BigCommerce, Catalyst at picks[4] fits better.

Should I pick Hydrogen or commercetools?

Pick by existing platform and team scale. Hydrogen wins for Shopify merchants going headless where staying in the Shopify ecosystem matters more than enterprise procurement. commercetools wins for Fortune 500 organizations replacing legacy SAP Commerce or Oracle ATG where enterprise vendor relationship and MACH architecture matter more than ecosystem retention.

When does Saleor or Medusa beat Hydrogen?

When you are not on Shopify and want OSS-self-host control without Shopify ecosystem lock-in. Saleor wins for GraphQL-first frontends using Apollo, Relay, or urql. Medusa wins for JavaScript-first teams running Node.js services. Both ship MIT or BSD-3 license that allows commercial self-host without subscription. For Shopify merchants, Hydrogen eliminates migration overhead that Saleor or Medusa require.

Should I pick Medusa or Vendure for OSS Node.js commerce?

Pick by GraphQL preference. Medusa ships REST-first with GraphQL planned. Vendure ships GraphQL admin plus shop API out of the box. For TypeScript-first teams wanting GraphQL admin natively, Vendure is the right shape. For Node.js teams comfortable with REST plus the modular plugin architecture, Medusa has stronger Y Combinator backing and broader Cloud feature set. Both ship MIT license.

How do I model the full year-1 headless ecommerce bill?

Year 1 bill includes platform plus infrastructure plus frontend engineering. Hydrogen is platform $39-$2,300 monthly plus Oxygen hosting included. commercetools Composable is $120K-$300K annual platform plus $200K-$500K engineering. Saleor Cloud Pro is $42K annual platform. Medusa Cloud Pro is $12K annual. Add frontend engineering at $150K-$500K for typical headless rebuild. Total year-1 budget for serious headless ranges $200K-$800K including engineering.

Why aren't Spryker, Elastic Path, or Salesforce Commerce Cloud in the picks?

Spryker is a German commerce platform overlapping commercetools on enterprise MACH wedge; for parallel evaluation against commercetools, worth a quote. Elastic Path is a Canadian enterprise headless platform overlapping commercetools. Salesforce Commerce Cloud (formerly Demandware) ships headless API but is bundled with the broader Salesforce Customer 360 platform; for Salesforce-standardized organizations, evaluate as a Salesforce bundle play.

Why aren't Magento Open Source, WooCommerce Headless, or Sylius in the picks?

Magento Open Source (Adobe Commerce community edition) ships REST plus GraphQL but is PHP and feels older than Saleor or Medusa. WooCommerce Headless via WordPress REST API is the WooCommerce route to headless; for WordPress-standardized merchants, worth a parallel quote. Sylius is a Symfony-based PHP ecommerce framework overlapping Saleor on OSS modular wedge; for PHP-first teams, worth evaluation.

When does this guide get updated?

We aim to refresh /best/ guides quarterly when there are no major shifts, and immediately when there are. Major triggers: Shopify Hydrogen feature releases, BigCommerce Catalyst tier changes, commercetools Composable repricing, Saleor and Medusa Cloud expansions, OSS license changes, and any AI-commerce feature launches that materially shift the category. The lastReviewed date reflects the most recent editorial sweep.

Subrupt Editorial

The team behind subrupt.com. We track subscriptions, surface cheaper alternatives, and publish buying guides where the score formula is on the page so you can recompute it yourself. We do not claim 30,000 hours of testing. What we claim is live pricing from our database, a transparent composite score, and honest savings math against a category baseline.

Last reviewed

Citations

Affiliate disclosure: Subrupt earns a commission when you switch to a service through our recommendation links. This never changes the price you pay. We only recommend services where there's a real cost or feature advantage for you, and our picks are based on the data on this page, not on which programs pay the most.

Related buying guides

Track your subscriptions on Subrupt

Add the Headless Ecommerce you pay for and see how much you'd save by switching.

Open dashboard

More buying guides

Independent rankings for the subscriptions worth paying for.

See all guides