Vagaro
8.6/10Save $1,740/yrBest mainstream multi-vertical SMB platform for hybrid salon, spa, and fitness operators
Multi-vertical SMB platform with consumer marketplace across salon, spa, and fitness since 2009.
| Plan | Monthly | Annual | What you get |
|---|---|---|---|
| Free Trial | Free | — | 30-day full-feature trial with marketplace listing and POS. |
| Single Calendar | $30.00/mo | $360.00/yr | One calendar with online booking plus payments and POS. |
| Multi-Calendar | $85.00/mo | $1,020.00/yr | Up to 11 plus calendars with classes and memberships at scale. |
| Add-Ons | $30.00/mo | $360.00/yr | Branded app plus advanced reporting and Vagaro Drive add-ons. |
Vagaro is the mainstream multi-vertical SMB platform for hybrid operators across salon plus spa plus fitness plus wellness whose evaluation centers on broad feature coverage at SMB-friendly pricing with the Vagaro consumer marketplace. Founded 2009 by Fred Helou, Vagaro built around the thesis that small-business operators want one tool that handles their full operation regardless of vertical mix, and that the consumer marketplace acts as a customer acquisition channel.
Four tiers, all calendar-count-based. Free Trial covers thirty days with full feature access plus marketplace listing. Single Calendar at the entry monthly rate covers one calendar with online booking plus payments plus POS plus marketing. Multi-Calendar covers up to eleven-plus calendars at materially higher pricing with classes plus memberships plus retail. Add-Ons cover branded app plus advanced reporting plus Vagaro Drive at modular per-add-on pricing.
The load-bearing wedge is the multi-vertical breadth plus the SMB-friendly entry pricing plus the Vagaro consumer marketplace. Hybrid operators running mixed salon-plus-fitness or spa-plus-yoga businesses get one platform that handles all verticals with battle-tested feature coverage; the entry monthly rate is materially below Mindbody Essentials or Glofox Essential, making Vagaro the procurement-natural pick for solo trainers or small hybrid operators. The catch is the fitness-specific depth. Vagaro covers fitness adequately as part of multi-vertical breadth, but dedicated fitness platforms (Glofox boutique, Wodify CrossFit) provide deeper member-tracking and class-management features for fitness-only operators; the right buyer is a hybrid SMB rather than a pure fitness club.
Pros
- Multi-vertical coverage across salon, spa, fitness, and wellness verticals
- Vagaro consumer marketplace drives new-client discovery traffic
- Entry monthly rate materially below Mindbody Essentials or Glofox Essential
- Free Trial covers thirty days with full feature access
- Strong fit for hybrid SMB operators running mixed vertical service offerings
Cons
- Fitness-specific feature depth lags Glofox boutique and Wodify CrossFit for fitness-only operators
- Calendar-based pricing structure can feel uneven across multi-instructor fitness studios
Best for: Hybrid SMB operators running mixed salon plus spa plus fitness plus wellness service offerings wanting battle-tested broad feature coverage at SMB-friendly entry pricing with consumer marketplace.
- Member data plus payment posture
- 8
- Time to first booked class
- 9
- Owner setup curve without IT help
- 9
- Value
- 9
- Support
- 8