Best CPQ Software of 2026

HubSpot Sales Hub Quotes is the HubSpot-bundled SMB CPQ option for sales teams already running HubSpot CRM and Sales Hub. Founded 2006, HubSpot built quotes as a native feature inside Sales Hub rather than as a separate CPQ product; for HubSpot teams, that integration depth is the main reason to use it.

Four tiers. Free Tools covers basic quotes and product library inside HubSpot CRM at no extra cost. Sales Hub Starter is per-seat monthly with quotes and payment links. Sales Hub Professional adds custom quote properties, product library, approval workflows, and automation. Sales Hub Enterprise unlocks CPQ-style configurator with SSO and custom objects.

Being bundled into HubSpot is the whole point. Where Salesforce CPQ adds $75-300 per user on top of Sales Cloud licensing and DealHub charges $55-200 per user as a separate platform, HubSpot Sales Hub Quotes is included in Sales Hub at no extra cost; for SMB teams already paying for HubSpot Sales Hub Pro or Enterprise, the quotes feature is bundled. The catch is the limited CPQ depth compared to Salesforce CPQ or DealHub; full CPQ-style configurator only unlocks at Enterprise tier and complex pricing rules require Operations Hub plus custom code beyond what the standard configurator handles.

Qwilr is the interactive proposals CPQ platform for sales teams whose proposals are part of the sales experience and brand presentation rather than as a back-office quote document. Founded 2014 in Sydney, Qwilr built around the thesis that B2B proposals should look like modern web pages with embedded video, interactive pricing, and analytics rather than as static PDFs sent over email.

Three tiers. Free trial covers fourteen days with interactive proposals, e-sign, and Salesforce, HubSpot, and Slack integrations. Business is per-user monthly with quote builder, analytics, and Stripe payment collection. Enterprise unlocks CPQ with advanced workflows, SSO, custom roles, and dedicated CSM.

Where it stands out is the web-page-style proposal experience. Where Salesforce CPQ, DealHub, and Conga generate PDF proposals, and HubSpot Quotes generates static HTML quotes, Qwilr generates interactive web pages with embedded video, expandable pricing tables, and engagement analytics that show which sections the buyer reads; for B2B sales teams whose deals are won partially on proposal presentation, the interactive design is what decides it. The catch is the lighter CPQ pricing-rule depth than Salesforce or DealHub; Qwilr fits proposal-heavy sales teams, not complex configurator-heavy product configurations.

PandaDoc CPQ is the SMB-affordable CPQ platform for sales teams whose budget is the binding constraint and whose deal volume does not justify enterprise CPQ implementation costs. Founded 2011, PandaDoc built around the thesis that SMB sales teams should not need a separate proposal tool and CPQ; bundling both into one product covers the realistic SMB workflow at one-tenth the Salesforce CPQ per-user rate.

Three tiers. Essentials is per-user monthly with PandaDoc proposals only (no CPQ at this tier). Business is the entry CPQ tier per-user monthly with product catalog included plus approval workflows and integrations. Enterprise opens advanced CPQ with Salesforce native integration and SSO at a custom rate.

Its draw is proposals and CPQ bundled at SMB pricing. Where Salesforce CPQ Plus runs at multi-hundred per-user monthly and Conga CPQ Pro runs at multi-hundred too, PandaDoc Business runs at well under one hundred per user with full CPQ included; for SMB teams under 25 reps with deal volume below $5M annual, the math closes. The catch is the lighter pricing-rule depth than Salesforce or Conga; complex bundled-product configuration with quantity tiers and discount cascades exceeds what PandaDoc CPQ can model cleanly.

DealHub is the mid-market multi-CRM CPQ platform for sales teams whose CRM is Salesforce, HubSpot, or Microsoft Dynamics, or whose roadmap includes switching CRMs without re-implementing CPQ. Founded 2014 in Israel, DealHub built around the thesis that mid-market CPQ should ship as a CRM-agnostic platform with native flows for the three major CRMs rather than as a Salesforce-only product.

Three tiers all custom-quoted. Essentials is the entry per-user monthly with CPQ, DealRoom interactive proposals, and e-sign. Pro adds subscription billing, analytics, and custom workflows. Enterprise unlocks AI insights, multi-entity, SSO, audit, and dedicated CSM.

What sets it apart is a platform that works with any CRM, plus DealRoom proposals. Where Salesforce CPQ locks you into Salesforce and Conga targets enterprise multi-CRM but with legacy UX, DealHub fits mid-market teams running CRMs other than Salesforce or planning a CRM migration; the DealRoom interactive proposal is a key feature competitors charge for as add-ons. The catch is the custom-quoted pricing with no public floor and the smaller modern community than Salesforce; for HubSpot-only SMB teams, HubSpot Sales Hub Quotes covers the use case at lower cost.

Salesforce Revenue Cloud CPQ is the Salesforce-native mainstream CPQ platform for enterprise sales teams whose CRM is Salesforce and whose evaluation defaults to the platform with the deepest native integration. Founded as SteelBrick in 2009, acquired by Salesforce in 2015, and folded into Revenue Cloud, the product runs as native Salesforce objects rather than as an integration layer.

Three tiers. CPQ is the entry per-user monthly with product configurator, pricing rules, and Salesforce-native CRM integration. CPQ Plus adds advanced pricing, multi-currency, approval workflows, and advanced reports. CPQ + Billing unlocks billing, revenue recognition, and AR with multi-entity and complex pricing.

The Salesforce-native data model is the reason to buy it. Where DealHub, Conga, and Qwilr integrate with Salesforce as external connected apps, Salesforce CPQ runs as native Apex objects, custom fields, and triggers inside the same Salesforce org as your Account, Opportunity, and Quote records; for enterprise teams already running Salesforce as the source of truth, the data-model cleanliness matters in compliance audits and revenue reporting. The catch is the per-user pricing scaling fast above 25 reps and the implementation cost through SI partners running into six figures; below 25 sales reps, PandaDoc CPQ or DealHub fit better.

Conga CPQ is the legacy enterprise CPQ platform for sales teams whose stack runs on Salesforce, Microsoft Dynamics, or SAP and whose evaluation centers on the longest enterprise track record in the category. Founded 2006 and merged with Apttus in 2020, Conga is the longest-running pick in this lineup and built around the thesis that enterprise CPQ deserves a multi-platform-agnostic vendor with deep contract-lifecycle-management integration rather than a Salesforce-native product alone.

Three tiers all custom-quoted. Essentials targets the entry per-user tier with CPQ and product configurator plus Salesforce, Microsoft, and SAP. Pro adds advanced pricing, approvals, custom workflows, and integrations. Enterprise unlocks multi-entity, AI insights, SSO, audit, and dedicated CSM.

Its strength is enterprise reach across platforms plus contract-lifecycle integration. Where Salesforce CPQ ties you to Salesforce and DealHub targets mid-market multi-CRM, Conga fits enterprise teams running SAP or Microsoft as the system of record; for the F500 enterprise standardized on SAP, Conga is one of few CPQ vendors with native SAP integration depth. The catch is the legacy UX compared to DealHub or Subskribe and the heavy SI implementation cost similar to Salesforce; modern teams find the workflow editor and approval interfaces dated.

Subskribe is the modern SaaS subscription CPQ platform for SaaS companies whose pricing is usage-based, subscription-tier, or hybrid and whose CPQ needs are dominated by subscription-billing math rather than enterprise product configurators. Founded 2020 in San Mateo, Subskribe built around the thesis that SaaS quote-to-cash deserves a CPQ-plus-billing platform unified by design.

Three tiers all custom-quoted. Starter targets the entry tier with CPQ, billing, and revenue recognition plus Salesforce, HubSpot, and NetSuite integrations. Growth adds multi-product, multi-currency, custom workflows, and advanced reports. Enterprise unlocks multi-entity with complex pricing and dedicated CSM.

Choose it for one stack that covers CPQ, billing, and revenue recognition for SaaS subscription pricing. Where Salesforce CPQ requires a separate Salesforce Billing license, DealHub bolts billing as a Pro tier add-on, and Conga handles billing as a separate product line, Subskribe ships all three primitives as native models in one data store; for SaaS companies whose pricing model includes usage-tier billing, ramp deals, or non-standard renewal terms, the unified data model eliminates the integration glue that breaks at scale. The catch is the higher entry price floor than DealHub or PandaDoc and the narrower SaaS-only positioning.