Empower (Personal Capital)
6.2/10Best free dashboard, with wealth-management-upsell caveat
The free wealth-tracker dashboard with retirement planner, behind a wealth-management upsell most reviewers duck.
| Plan | Monthly | What you get |
|---|---|---|
| Free Dashboard | Free | Free net-worth tracking, investment fee analyzer, retirement planner, and cash-flow plus budget tools |
| Wealth Management | Free | Advisory tier at 0.49-0.89% AUM with a $100K minimum, CFP access, and tax planning at $1M+ |
Empower is the only genuinely free option in our lineup, but the honesty point reviewer lists routinely duck is what makes the dashboard free. Originally Personal Capital, founded 2009 by Bill Harris (former Intuit and PayPal CEO); acquired by Empower Retirement in 2020 for $1 billion and rebranded in 2023.
The free dashboard is useful: net-worth tracking, an investment fee analyzer, a retirement planner with Monte Carlo simulations, and cash-flow plus budget tools. There is no subscription tier. Empower makes money by upselling free-dashboard users into Empower Personal Wealth, the in-house wealth-management firm. The published AUM fee schedule starts at 0.89 percent at the $100K-to-$1M tier (the entry rate most users get pitched), dropping to 0.49 percent only at $10M+.
The catch: that 0.89 percent rate is roughly 2-3x what Vanguard Personal Advisor Services charges (0.30 percent). On a $250K portfolio over 10 years, the fee delta compounds to roughly $24,000 in lost returns. Sales calls start within 2-4 weeks of signup. Default to Empower when you want a free dashboard and can decline the wealth calls; pay Monarch when you want a paid product without the upsell funnel.
Pros
- Genuinely free dashboard with no premium tier upsell
- Investment fee analyzer flags expense ratios across all your funds
- Retirement planner runs Monte Carlo simulations on your savings rate
- Net-worth tracking across all account types including real estate manual entry
- Founded 2009 (longest free-dashboard track record in lineup)
Cons
- Wealth-management-upsell sales calls start within weeks of signup
- 0.89% AUM rate Empower pitches is 2-3x Vanguard PAS 0.30% on equivalent portfolios
Best for: Anyone who wants a free net-worth and budget dashboard plus a retirement planner, and is comfortable saying no to the wealth-management sales calls.
- Data privacy
- 6
- Sync reliability
- 8
- Daily UX
- 8
- Value
- 9
- Support
- 6