Best for occasional analytics with no compute management
Try Google BigQueryBigQuery's on-demand model bills $6.25 per TB scanned with zero ongoing cost when nothing runs. For teams whose query volume is intermittent (weekly dashboards, ad-hoc analysis, monthly reports), this beats Snowflake's per-credit-hour model. The 1 TB free monthly query budget is generous; 10 GB free storage covers spec work. Heavy users move to Editions (slot-hour capacity-based pricing) for predictability above a few TB scanned per day.
Strengths
- +1 TB free queries per month, no card required
- +Zero compute cost when idle
- +Native GCP and Looker integration
- +Editions for predictable capacity pricing
Trade-offs
- −Cold-cache penalty on first query
- −Per-TB scanning model can shock users on wide tables
- −Less mature in-warehouse Python than Snowpark
- Free
- 1 TB queries/mo, 10 GB storage
- On-demand
- $6.25/TB scanned
- Editions Standard
- $0.04/slot-hour
- Storage
- $20/TB/mo active
Migration steps
- Sign up for GCP free tier and create a BigQuery project.
- Migrate schemas via dbt or BigQuery Migration Service (Snowflake adapter).
- Run parallel for 2-4 weeks and compare query cost on your top dashboards.
- Cut over once query parity is confirmed; cancel Snowflake credits if applicable.
Not for: BigQuery is the wrong choice when your workload runs continuously with predictable concurrency; Snowflake or Redshift fit better.