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Plausible Alternatives

Privacy AnalyticsFree tier available
Visit Plausible
PlanMonthlyAnnual
Free trialFree—
Growth (10K)$9.00/mo$90.00/yr
Growth (100K)Most popular$19.00/mo$190.00/yr
Business (100K)$59.00/mo$590.00/yr
Self-hosted (Community)Free$0.00/yr

Verdict

Plausible is the most well-known privacy-first web analytics tool, with a solid balance of simple dashboards and GDPR/PECR compliance baked in. Growth at $9 for 10K monthly pageviews is among the cheapest entry points; AGPL self-hosted is free if you can run a Postgres backend. The catch is per-pageview tier escalation that bites high-traffic sites. Where alternatives win: Fathom Analytics offers unlimited-sites flat pricing and EU isolation, Umami is MIT-licensed and easier to self-host on Vercel/Railway, Pirsch is EU-only with custom-domain tracking, GoatCounter is dollar-cheap for personal sites, and Tinybird handles high-volume API-first event analytics where Plausible's pageview model breaks down.

By Subrupt EditorialPublished Reviewed

Privacy-first web analytics emerged as a category around 2018-2019 in response to GDPR and the realization that Google Analytics created legal exposure. Plausible launched in 2019 with a single principle: drop a script, see meaningful traffic data, no cookies, no consent banner needed, no PII stored. The category grew to include Fathom (US-based with EU isolation), Simple Analytics (Netherlands-based), Umami (OSS-first), and several more. By 2026, the category is mature; the choice is mostly about pricing model and hosting preference.

Plausible Cloud prices by monthly pageviews in tiered brackets: $9 covers 10K pageviews, $19 for 100K, $69 for 1M, $169 for 10M. Up to 10 sites on Growth, 50 on Business. The AGPL-3 self-hosted edition is free for any usage if you can host a Postgres database. The trade-offs vs Google Analytics: less depth (no audience/affinity reports, no AdWords integration), simpler dashboards, no Google Search Console integration. The trade-offs vs other privacy tools: Plausible's tier-bracket pricing escalates faster than Fathom's flat per-pageview model on multi-site teams.

Pick by your scale and shape. Multi-site team that wants flat pricing without per-domain tier counting: Fathom Analytics. OSS self-hosted on modern infra without Postgres: Umami. EU-only deployment with custom-domain tracking: Pirsch. Personal site or hobby project at the cheapest tier: GoatCounter. High-volume event analytics with API-first SQL queries: Tinybird.

Affiliate disclosure: Subrupt earns a commission when you switch to a service through our recommendation links. This never changes the price you pay. We only recommend services where there's a real cost or feature advantage for you, and our picks are based on the data on this page, not on which programs pay the most.

Quick pick by use case

If you only have thirty seconds, find your situation below and skip to that pick.

If you have many sites and want flat-pricing without per-site tier countingFathom AnalyticsFathom Starter at $15/mo for 100K pageviews covers unlimited sites with EU isolation included.If you want OSS that runs cleanly on Vercel, Railway, or similar modern infraUmamiUmami is MIT-licensed and runs as a single Next.js app on Vercel or any node host.If you need EU-only deployment with custom-domain trackingPirschPirsch Hobby at $6/mo is EU-hosted (Germany) with custom-domain tracking included.If your site is personal or non-commercial and you want the cheapest tierGoatCounterGoatCounter is free for personal use and $5/mo for commercial 100K pageviews.If you have high-volume event data and want SQL-driven API endpointsTinybirdTinybird Free covers 1GB processed; Pro pay-as-you-go scales beyond Plausible's pageview model.

At a glance: Plausible alternatives

Quick comparison across pricing floor, best fit, and switching effort. Tap a row to jump to the full pick.

Our picks for Plausible alternatives

#1

Fathom Analytics

Free tierLow switching effort

Best for multi-site teams wanting flat-pricing per-pageview

Try Fathom Analytics

Fathom Analytics prices on total monthly pageviews across all sites, not per-site brackets. Starter at $15 per month covers 100K pageviews and unlimited sites; Pro at $84 covers 1M pageviews. EU isolation is a checkbox: traffic from EU visitors routes through Fathom's EU servers and never touches US infrastructure, which simplifies the GDPR posture. For agencies, freelancers, and multi-site teams, the unlimited-sites model is appreciably cheaper than Plausible at the same total traffic.

Strengths

  • +Unlimited sites at flat pricing (no per-site bracket)
  • +EU isolation built in (toggle per site)
  • +Email reports and uptime monitoring on Pro
  • +US-based but with EU-data-residency option

Trade-offs

  • −7-day trial is short vs Plausible's 30 days
  • −Less mature OSS escape hatch (no self-hosted equivalent)
  • −Smaller community than Plausible
Trial
7 days free
Starter
$15/mo, 100K pageviews
Pro
$84/mo, 1M pageviews
Sites
Unlimited at all tiers
Migration steps
  1. Sign up for Fathom trial.
  2. Add your sites and grab the tracking script.
  3. Place script on each site (replaces Plausible's).
  4. Run parallel for a week to validate counts; cancel Plausible once stable.

Not for: Fathom is the wrong choice for teams that need OSS self-hosted; Plausible AGPL or Umami fit those better.

Paid plans from $15.00/mo

#2

Umami

Free tierLow switching effort

Best for OSS self-hosted on modern infra

Try Umami

Umami is MIT-licensed, written as a Next.js app, and runs cleanly on Vercel, Railway, Render, or any Node host with a Postgres or MySQL database. The setup is dramatically simpler than Plausible's Phoenix/Elixir self-hosted edition. Cloud Hobby is free for 100K events per month across 3 websites; Cloud Pro at $20 covers 1M events with funnels and retention. For developers who want OSS as the default and managed cloud as a paid backup, Umami fits closely.

Strengths

  • +MIT licensed (no AGPL copyleft concerns)
  • +Runs on Vercel, Railway, Render with one click
  • +Free Cloud Hobby covers 100K events/mo
  • +Funnels and retention reports on Pro

Trade-offs

  • −Less polished UX than Plausible
  • −Smaller integration ecosystem
  • −Cloud product newer than Plausible
License
MIT
Cloud Hobby
Free, 100K events/mo
Cloud Pro
$20/mo, 1M events
Self-hosted
Postgres or MySQL
Migration steps
  1. Self-host: deploy Umami to Vercel/Railway with a Postgres database, or sign up for Cloud Hobby free.
  2. Add tracking script to your sites.
  3. Run parallel for one week to validate counts.
  4. Switch off Plausible once validation completes.

Not for: Umami is the wrong fit for teams wanting a hosted-only, polished UX with minimal config; Plausible Cloud fits that better.

Paid plans from $20.00/mo

#3

Pirsch

Free tierLow switching effort

Best for EU-only deployment with custom-domain tracking

Try Pirsch

Pirsch is German-built and German-hosted. Hobby at $6 per month covers 100K pageviews across 5 sites; Business at $36 covers 1M pageviews and unlimited sites. The differentiator is custom-domain tracking: route analytics through your own subdomain (analytics.example.com) to bypass ad blockers and DNS-level tracking blockers. EU-only data residency is the default, which simplifies GDPR positioning for European companies.

Strengths

  • +EU-hosted (Germany) by default
  • +Custom-domain tracking bypasses common blockers
  • +Hobby tier at $6/mo covers 100K pageviews
  • +Goal and funnel tracking on Hobby tier

Trade-offs

  • −Smaller community than Plausible or Fathom
  • −No US-isolated option for US-only customers
  • −Documentation is Germany-first; some pages are German-only
Trial
30 days free
Hobby
$6/mo, 100K pageviews
Business
$36/mo, 1M pageviews + unlimited sites
Hosting
Germany only
Migration steps
  1. Sign up for Pirsch and add your sites.
  2. Configure custom-domain tracking via DNS CNAME.
  3. Replace Plausible script with Pirsch script.
  4. Validate counts for one week; cancel Plausible.

Not for: Pirsch is the wrong choice for teams needing global low-latency analytics or US-isolated data; Plausible or Fathom fit those.

Paid plans from $6.00/mo

#4

GoatCounter

Free tierLow switching effort

Best for personal sites at the cheapest tier

Try GoatCounter

GoatCounter is free for personal and non-commercial use, $5 per month for commercial use up to 100K pageviews. The dashboard is simpler than Plausible's (no funnels, no goals), but for personal blogs, portfolios, and small commercial sites, the tradeoff is fine. Open source under EUPL-1.2 with a single Go binary for self-hosting. For independent makers and bloggers, GoatCounter is dollar-for-dollar the cheapest credible option around.

Strengths

  • +Free for personal/non-commercial use
  • +$5/mo commercial tier is the cheapest in this category
  • +Single Go binary for self-hosting
  • +GDPR/PECR compliant out of the box

Trade-offs

  • −No funnels, goals, or advanced reports
  • −Smaller team than Plausible or Fathom
  • −Limited integrations
Personal
Free
Business Starter
$5/mo, 100K pageviews
Self-hosted
Free, EUPL-1.2 licensed
Stack
Single Go binary
Migration steps
  1. Sign up at goatcounter.com (free for personal).
  2. Add your sites and grab the tracking script.
  3. Replace Plausible script with GoatCounter's.
  4. Validate counts and cancel Plausible.

Not for: GoatCounter is the wrong fit for teams that need funnels, goals, or advanced reports; Plausible Business or Fathom Pro fit those.

Paid plans from $5.00/mo

#5

Tinybird

Free tierHigh switching effort

Best for high-volume API-first event analytics

Try Tinybird

Tinybird is not a privacy-first analytics tool in the same shape as Plausible; it is a ClickHouse-backed event-analytics platform where you write SQL pipes that become API endpoints. Free Build covers 1GB processed per month; Pro is pay-as-you-go at $0.07 per GB. For teams whose actual need is high-volume custom events (product analytics, ad-tech, observability) rather than vanity pageview dashboards, Tinybird's SQL+API model breaks past Plausible's pageview-tier ceiling. The trade: you build the dashboard yourself.

Strengths

  • +ClickHouse-backed (sub-second on multi-TB)
  • +Pay-per-GB-processed scales linearly
  • +SQL-defined API endpoints
  • +Strong fit for product analytics beyond web pageviews

Trade-offs

  • −Build-it-yourself dashboards (no out-of-box web reports)
  • −Steeper learning curve than Plausible
  • −Per-GB pricing harder to predict than Plausible's pageview tiers
Free Build
1GB processed/mo
Pro
$0.07 per GB processed
Enterprise
Custom + BYOC
Stack
ClickHouse, SQL pipes, API endpoints
Migration steps
  1. Sign up at tinybird.co (free Build tier).
  2. Define a Data Source for your event schema.
  3. Write SQL pipes for your dashboards or product analytics.
  4. Build a custom dashboard (Vercel + Recharts is the common pattern); cancel Plausible once parity holds.

Not for: Tinybird is overkill for teams that just need a polished web pageviews dashboard; Plausible, Fathom, or Umami fit that better.

When to stay with Plausible

Stay with Plausible if your team values the AGPL self-hosted escape hatch, the EU-hosted compliance posture, or the polished single-page dashboard your stakeholders already learned. The picks below tilt toward unlimited-sites flat pricing, modern OSS hobby tiers, EU-only deployment, dollar-cheap personal use, and high-volume API-first event analytics.

5 Alternatives to Plausible

Fathom AnalyticsFree tier

Fathom Analytics starts at $15.00/mo vs Plausible Growth (100K) at $19.00/mo

From $15.00/mo

Save $4.00/mo ($48.00/yr)

Switch to Fathom Analytics
UmamiFree tier

Umami from $20.00/mo

From $20.00/mo

Switch to Umami
GoatCounterFree tier

GoatCounter starts at $5.00/mo vs Plausible Growth (100K) at $19.00/mo

From $5.00/mo

Save $14.00/mo ($168.00/yr)

Switch to GoatCounter
PirschFree tier

Pirsch starts at $6.00/mo vs Plausible Growth (100K) at $19.00/mo

From $6.00/mo

Save $13.00/mo ($156.00/yr)

Switch to Pirsch
TinybirdFree tier

From $0/mo (free (build))

Switch to Tinybird

Price Comparison

Compared against Plausible Growth (100K) ($19.00/mo)

Continue your research

Fathom Analytics alternativesUmami alternativesSimple Analytics alternativesPirsch alternativesGoatCounter alternatives

How we picked

Privacy-first analytics alternatives split along three vectors: hosting model (cloud-only vs self-hosted vs hybrid), pricing model (per-pageview vs flat vs per-event vs per-GB), and feature scope (pageviews-only vs pageviews+goals vs full event analytics). Picks below address each combination.

Pricing is taken from each vendor's site on the review date for typical site traffic (100K monthly pageviews). We score on cost-at-traffic, multi-site flexibility, OSS escape-hatch quality where applicable, and EU compliance posture. We weight per-pageview pricing escalation heavily because it is the most common reason teams move off Plausible.

Update history1 update
  • Initial published version with 5 picks.

Frequently asked questions about Plausible alternatives

Why move off Google Analytics 4 to a privacy-first tool at all?

Three reasons: (1) GA4's UX redesign frustrated many users versus Universal Analytics, (2) GDPR risk: a 2022 French CNIL ruling and similar EU rulings ruled that GA4 transfers visitor data to the US in ways that can violate GDPR without consent banners, (3) consent banner fatigue: visitors increasingly reject cookies, leaving GA4 reports incomplete. Privacy-first tools (Plausible, Fathom, Umami) avoid all three problems while giving simpler dashboards.

Are privacy-first analytics tools really 100 percent compliant with GDPR and PECR?

Yes for the well-designed ones. They do not use cookies, do not store IPs (they hash and discard), do not store any PII. The PECR (UK) cookie law and GDPR consent requirements both kick in for cookie-based tracking; cookieless tools sidestep this. Most privacy tools include a published DPIA (Data Protection Impact Assessment) that auditors accept. Verify your specific deployment with your DPO.

Can I run Plausible self-hosted for free if I have small traffic?

Yes, under AGPL-3 license. Self-hosted Plausible is a Phoenix/Elixir app plus a Postgres database; it runs on a $5/mo VPS for low-traffic sites. The AGPL license obligation: if you offer the analytics as a service to others over the network, you must publish your modifications. For your own site analytics, no obligations apply. Most teams use Plausible Cloud at $9 because the time saved on hosting beats the savings.

What about Mixpanel, Amplitude, or Heap for the analytics need?

Different category. Mixpanel, Amplitude, and Heap are product analytics tools focused on user behavior inside an application (signup funnels, feature adoption, cohort retention). Plausible and similar are web analytics tools focused on traffic acquisition and pageviews. Many teams use both: a privacy-first web analytics tool for marketing pages plus a product analytics tool for the in-app journey. Tinybird in this list is closer to product analytics than to Plausible's space.

How do I migrate historical Google Analytics data to Plausible?

Plausible Cloud has an import tool that pulls Google Analytics 4 historical data via the GA4 API. The import covers pageviews, sources, and key events. Custom dimensions and ecommerce-specific reports do not transfer cleanly. For Fathom or Umami, no first-party GA importer exists; you can manually export GA reports as CSV for archival, but the new tool starts fresh from when you install its tracking script.

SE

About the author: Subrupt Editorial

The team behind subrupt.com. We track subscriptions, surface cheaper alternatives, and publish comparisons where the score formula is on the page so you can recompute it yourself. We do not claim 30,000 hours of testing. What we claim is live pricing from our database, a transparent composite score, and honest savings math against a category baseline.

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