Best for behavior-change weight loss with food tracking
Try NoomNoom trades MFP's database-led tracking for a psychology-led curriculum that ships food tracking alongside daily lessons and human-coach messaging.
The trade: $209/yr on the 12-month plan is roughly 2.6x MFP Premium Annual at $79.99. The food database is smaller and the barcode scanner is less polished than MFP's. The pricing model is commitment-based; the shortest plan costs more per month than the longest.
The upside: Daily psychology lessons (10 to 15 minutes) addressing the why-you-eat layer that MFP does not touch. Human-coach messaging accountability through Noom Coach. Traffic-light food categorization that simplifies decisions vs MFP's macro precision. For MFP subscribers whose actual goal is sustained weight loss rather than just data collection, Noom's curriculum-and-coach layer is the structural difference; users who actually engage with the lessons see better outcomes than logging-only approaches according to peer-reviewed studies the company publishes.
Strengths
- +Psychology curriculum addresses behavior, not just calories
- +Human-coach messaging accountability via Noom Coach
- +Traffic-light food categorization simpler than macro splits
- +Pricing drops to $17.42/mo on the 12-month plan
Trade-offs
- −2.6x MFP Premium Annual at the 12-month rate
- −Smaller food database than MFP
- −Commitment-based pricing penalizes short signups
- Monthly
- $59/mo (1-month commitment)
- 12-month
- $209/yr ($17.42/mo equiv)
- Noom Med (GLP-1)
- $69-$279/mo (separate medical program)
- Founded
- 2008 by Saeju Jeong + Artem Petakov
- Pricing verified
- 2026-05-02
Migration steps
- Sign up for Noom and complete the 10-minute onboarding questionnaire to set baseline weight, goals, and behavior patterns.
- Pick the 12-month plan at $209/yr to lock in the lowest per-month rate ($17.42/mo equiv).
- Engage with the daily psychology lesson for at least the first three weeks; the curriculum compounds and the early lessons frame later ones.
- Use Noom's food tracking for two weeks to validate the database covers your typical meals.
- Cancel MFP Premium once Noom's tracking plus the curriculum is doing the work.
Not for: Pass on Noom when you only want food logging without engaging with daily lessons; the curriculum is the value driver and ignoring it makes Noom a worse logger at a higher price than MFP.
Paid plans from $17.08/mo