SSubrupt

Lofty (formerly Chime) Alternatives

Real Estate Brokerage CRM
Visit Lofty (formerly Chime)
PlanMonthlyAnnual
Brokerage$1,200.00/mo$14,400.00/yr
Solo$59.00/mo$708.00/yr
TeamMost popular$499.00/mo$5,988.00/yr

Verdict

Lofty Solo at $59 per user monthly, Team at $499 for 5 users, Brokerage at $1,200+ is fair for active agents with AI-qualified lead workflow. Solo agents under 20 leads monthly over-buy. Where alternatives win: BoomTown bundles PPC ad management + Success Assurance at $1,200-$3,500 monthly, kvCORE leads Inside Real Estate stack alignment at $499-$3,000, Wise Agent ships budget-tier at $49-$89 per user, and Top Producer covers Market Snapshot + MLS-integrated reports at $60-$150 per user.

By Subrupt EditorialPublished Reviewed

Real estate brokerage CRM splits cleanly by team size and lead source. Solo agents need affordable CRM, IDX website, and drip campaigns on Wise Agent, Lofty Solo, or Top Producer. Active 5-25 user teams need lead routing, AI qualifier, and transaction management on Lofty Team, kvCORE Agent + Team, BoomTown Launch + Grow, or Top Producer Pro. Brokerages with 50+ users need roster, multi-team, advanced reporting, and APIs on Lofty Brokerage, kvCORE Brokerage, BoomTown Advance, or Top Producer Premier.

Lofty (formerly Chime, rebranded 2024) competes on AI lead qualifier. BoomTown competes on managed PPC + Success Assurance. kvCORE wins Inside Real Estate stack customers. Wise Agent serves the budget-tier solo segment. Top Producer dominates Market Snapshot + MLS-integrated marketing.

Math on cost: a 5-agent team on Lofty Team pays $5,988 yearly. Same team on BoomTown Launch pays $14,400. kvCORE Agent (5 users) pays $30k. Wise Agent Standard (5 users) pays $2,940 (or $2,495 yearly). Top Producer Pro (5 users) pays $5,700. The price spread for a 5-agent team is 1-5x; bigger differentiators are PPC ad management + Success Assurance (BoomTown), AI lead qualifier (Lofty), Smart Number texting (kvCORE), and Market Snapshot MLS reports (Top Producer).

Pick by team size + lead source. Solo agent + budget-tight: Wise Agent Standard at $49 per user. Solo agent + AI lead qualifier: Lofty Solo at $59. Active 5-25 team + want managed PPC: BoomTown Launch + Grow. Inside Real Estate stack alignment: kvCORE Agent + Team + Brokerage. Market Snapshot MLS reports differentiation: Top Producer Pro. Brokerage 50+ users + roster + reporting: Lofty Brokerage + kvCORE Brokerage + BoomTown Advance.

Affiliate disclosure: Subrupt earns a commission when you switch to a service through our recommendation links. This never changes the price you pay. We only recommend services where there's a real cost or feature advantage for you, and our picks are based on the data on this page, not on which programs pay the most.

Quick pick by use case

If you only have thirty seconds, find your situation below and skip to that pick.

If your brokerage wants managed PPC ad spend + Success Assurance backstopBoomTownBoomTown Launch at custom $1,200 monthly + Grow at $2,000 + Advance at $3,500+ ships managed PPC ad spend + Success Assurance backstop on lead conversion + ROI guarantees Lofty does not match.If your stack already runs Inside Real Estate or you want IRE stack alignmentkvCORE (Inside Real Estate)kvCORE Agent at $499 monthly + Team at $1,499 + Brokerage at $3,000+ is the Inside Real Estate stack with Smart Number texting + AI assistant + recruiting tools + roster mgmt for IRE-aligned brokerages.If you are a solo agent or small team where per-user pricing matters mostWise AgentWise Agent Standard at $49 per user monthly (or $499 yearly) + Enterprise at $89 per user ships budget-tier real estate CRM with drip + transaction mgmt + landing pages.If your differentiation is Market Snapshot MLS-integrated reports + Top Producer XTop ProducerTop Producer Standard at $60 monthly + Pro at $95 + Premier at $150+ ships Market Snapshot MLS reports + Top Producer X + Social Connect + smart targeting that Lofty does not match.

At a glance: Lofty (formerly Chime) alternatives

Quick comparison across pricing floor, best fit, and switching effort. Tap a row to jump to the full pick.

Our picks for Lofty (formerly Chime) alternatives

#1

BoomTown

High switching effort

Best for managed PPC + Success Assurance

Try BoomTown

BoomTown Launch at custom $1,200 monthly for 5 users covers IDX website + CRM + lead generation + PPC ad management + drip campaigns. Grow at $2,000 monthly for 10 users adds predictive insights + Success Assurance + dialer + texting + transaction mgmt. Advance at $3,500+ monthly adds multi-team brokerages + custom reporting + API access + dedicated CSM. Where Lofty ships software + you bring your own ad spend, BoomTown bundles managed PPC ad spend + Success Assurance: BoomTown's team manages Google + Facebook campaigns + offers conversion-rate guarantees. For brokerages whose primary growth lever is paid lead acquisition, BoomTown beats Lofty on managed-marketing depth. The trade vs Lofty: dramatically more expensive entry ($1,200 vs $499 for 5 users), less flexible if you have an in-house marketing team, ad budget is on top of platform fee.

Strengths

  • +Managed PPC + Success Assurance backstop
  • +Predictive insights + dialer + texting on Grow
  • +Strong fit for paid-lead-acquisition brokerages
  • +Custom reporting on Advance

Trade-offs

  • −Dramatically more expensive entry vs Lofty
  • −Less flexible for in-house marketing teams
  • −Ad budget on top of platform fee
Launch
Custom ~$1,200/mo for 5 users
Grow
Custom ~$2,000/mo for 10 users
Advance
Custom ~$3,500+/mo multi-team
Strength
Managed PPC + Success Assurance
Pricing verified
2026-04-30
Migration steps
  1. Schedule demo at boomtownroi.com (typically engaging BoomTown's brokerage team).
  2. Plan a 4-6 month rollout; pilot BoomTown on 1-2 teams first.
  3. Migrate Lofty contact + lead + transaction history via BoomTown onboarding.
  4. Configure BoomTown PPC ad accounts + Success Assurance + drip campaigns.
  5. Cancel Lofty once BoomTown covers full lead-to-transaction cycle for one quarter.

Not for: BoomTown is suboptimal for solo agents + budget-tight teams whose primary need is affordable CRM; Wise Agent + Lofty Solo + Top Producer Standard fit those shapes better.

Paid plans from $1,200.00/mo

#2

kvCORE (Inside Real Estate)

High switching effort

Best for Inside Real Estate stack alignment

Try kvCORE (Inside Real Estate)

kvCORE Agent at $499 monthly for 1 user (annual contract) covers IDX website + CRM + Smart Number texting + lead routing + behavioral alerts. Team at custom $1,499 monthly for 10 users adds multi-user team workflow + reporting + AI assistant + recruiting tools. Brokerage at $3,000+ adds brokerage-wide rollout + roster + APIs + dedicated CSM + custom workflows. Where Lofty is a standalone CRM, kvCORE is part of the Inside Real Estate (IRE) stack: BrokerSumo accounting, BombBomb video integration, CORE Recruit recruiting + agent retention, and the broader IRE platform. For brokerages already on IRE or planning IRE migration, kvCORE's stack alignment beats Lofty on integration depth. The trade vs Lofty: more expensive at the Solo tier ($499 vs $59), less mature AI lead qualifier vs Lofty Team's qualifier, smaller customer base outside IRE-aligned brokerages.

Strengths

  • +Inside Real Estate stack alignment
  • +Smart Number texting + behavioral alerts native
  • +AI assistant + recruiting tools on Team
  • +Strong fit for IRE-customer brokerages

Trade-offs

  • −More expensive at Solo tier ($499 vs $59)
  • −Less mature AI lead qualifier vs Lofty
  • −Smaller customer base outside IRE-aligned
Agent
$499/user/mo annual contract
Team
Custom ~$1,499/mo for 10 users
Brokerage
Custom ~$3,000+/mo brokerage-wide
Strength
Inside Real Estate stack
Pricing verified
2026-04-30
Migration steps
  1. Schedule demo at insiderealestate.com (typically engaging existing IRE rep if applicable).
  2. Plan a 4-6 month rollout; pilot kvCORE on 1-2 teams first.
  3. Migrate Lofty contact + lead + transaction history via kvCORE onboarding.
  4. Configure kvCORE Smart Number texting + behavioral alerts + AI assistant.
  5. Cancel Lofty once kvCORE covers full lead-to-transaction cycle for one quarter.

Not for: kvCORE falls short for brokerages not aligned with the Inside Real Estate stack or solo agents preferring lower entry pricing; Lofty Solo + Wise Agent fit those shapes better.

Paid plans from $499.00/mo

#3

Wise Agent

Low switching effort

Best for solo + small-team budget-tier

Try Wise Agent

Wise Agent Standard at $49 per user monthly (or $499 yearly) covers CRM + drip campaigns + transaction mgmt + landing pages + lead routing + email support. Enterprise at custom $89 per user monthly (for teams) adds team dashboards + roster mgmt + advanced reporting + APIs + standard support. Where Lofty Solo at $59 + Team at $499 monthly is the entry tier with AI lead qualifier, Wise Agent Standard at $49 ships the same scope at 17% lower per-user cost without AI qualifier. For solo agents + 2-5 user teams whose primary requirement is affordable CRM + drip + transaction mgmt, Wise Agent beats Lofty on per-user economics. The trade vs Lofty: weaker AI lead qualifier (Lofty Team's qualifier is materially better), smaller installed base outside the budget-tier segment, less mature multi-team brokerage consolidation than Lofty Brokerage.

Strengths

  • +$49 per user (vs Lofty $59) + $499 yearly
  • +Bundled drip + transaction mgmt + landing pages
  • +$89 per user team tier
  • +Strong fit for budget-tier solo + small-team

Trade-offs

  • −Weaker AI lead qualifier vs Lofty
  • −Smaller installed base outside budget tier
  • −Less mature multi-team brokerage consolidation
Standard
$49/user/mo or $499/yr
Enterprise
Custom ~$89/user/mo for teams
Bundling
Drip + transaction mgmt + landing pages
Strength
Solo + small-team budget
Pricing verified
2026-04-30
Migration steps
  1. Sign up at wiseagent.com for a 14-day trial.
  2. Migrate Lofty contact + lead + transaction history via Wise Agent CSV import.
  3. Configure Wise Agent drip campaigns + transaction mgmt + landing pages.
  4. Train agents on Wise Agent UI vs Lofty.
  5. Cancel Lofty once Wise Agent covers full lead-to-transaction cycle for one month.

Not for: Wise Agent is suboptimal for active 25+ user teams or brokerages whose primary value driver is Lofty's AI lead qualifier + multi-team consolidation; Lofty Team + Brokerage fit those shapes better.

Paid plans from $49.00/mo

#4

Top Producer

Medium switching effort

Best for Market Snapshot MLS-integrated reports

Try Top Producer

Top Producer Standard at $60 per user monthly (annual contract) covers CRM + Market Snapshot MLS reports + drip + MLS integration + transaction tracking. Pro at $95 per user adds IDX website + Social Connect + smart targeting + advanced reporting + Top Producer X. Premier at custom $150+ per user adds multi-team + brokerage + roster + custom workflows + APIs + dedicated CSM. Where Lofty + BoomTown + kvCORE focus on lead-routing + AI qualifier + drip, Top Producer differentiates on Market Snapshot MLS reports: hyper-localised property + neighbourhood reports auto-generated from MLS feeds and sent to leads as branded recurring reports. For agents whose value-add to clients is data-driven Market Snapshot reports + neighbourhood expertise, Top Producer beats Lofty on report-led marketing depth. The trade vs Lofty: weaker AI lead qualifier vs Lofty Team's qualifier, smaller installed base in fast-growing tech-stack brokerages, dated UI on legacy modules.

Strengths

  • +Market Snapshot MLS reports native
  • +Top Producer X + Social Connect on Pro
  • +$60 + $95 per user mid-tier sweet spot
  • +Strong fit for report-led + neighbourhood-expert agents

Trade-offs

  • −Weaker AI lead qualifier vs Lofty
  • −Smaller installed base in tech-stack brokerages
  • −Dated UI on legacy modules
Standard
$60/user/mo annual contract
Pro
$95/user/mo with IDX + Top Producer X
Premier
Custom ~$150+/user/mo for teams
Strength
Market Snapshot MLS reports
Pricing verified
2026-04-30
Migration steps
  1. Schedule demo at topproducer.com (typically engaging Top Producer's brokerage team).
  2. Migrate Lofty contact + lead + transaction history via Top Producer data import.
  3. Configure Top Producer Market Snapshot reports + MLS integration + drip campaigns.
  4. Train agents on Top Producer UI vs Lofty.
  5. Cancel Lofty once Top Producer covers full lead-to-transaction cycle for one quarter.

Not for: Top Producer is suboptimal for tech-stack brokerages valuing Lofty's AI lead qualifier + modern UI + Inside Real Estate-style stack alignment; Lofty + kvCORE fit those shapes better.

Paid plans from $60.00/mo

When to stay with Lofty (formerly Chime)

Stay with Lofty (formerly Chime) if your team depends on the AI lead qualifier, your Lofty IDX website + drip campaigns are wired into MLS feeds, or your brokerage tier rolled out roster + advanced reporting. The picks below cover BoomTown for PPC-managed lead generation, kvCORE for Inside Real Estate stack alignment, Wise Agent for budget-tier solo + small-team, and Top Producer for Market Snapshot reports.

4 Alternatives to Lofty (formerly Chime)

BoomTown

BoomTown from $1,200.00/mo

From $1,200.00/mo

Switch to BoomTown
kvCORE (Inside Real Estate)

kvCORE (Inside Real Estate) from $499.00/mo

From $499.00/mo

Switch to kvCORE (Inside Real Estate)
Wise Agent

Wise Agent starts at $49.00/mo vs Lofty (formerly Chime) Team at $499.00/mo

From $49.00/mo

Save $450.00/mo ($5,400.00/yr)

Switch to Wise Agent
Top Producer

Top Producer starts at $60.00/mo vs Lofty (formerly Chime) Team at $499.00/mo

From $60.00/mo

Save $439.00/mo ($5,268.00/yr)

Switch to Top Producer

Price Comparison

Compared against Lofty (formerly Chime) Team ($499.00/mo)

Continue your research

BoomTown alternativeskvCORE (Inside Real Estate) alternativesWise Agent alternatives

How we picked

We compared real estate brokerage CRM platforms across the solo through 50+ user brokerage segment on per-user pricing, AI lead qualifier depth, managed PPC + Success Assurance backstop, Inside Real Estate stack alignment, Market Snapshot MLS reports, and multi-team consolidation.

We weighted predictable per-user pricing, bundled vs add-on pricing model, and team-size fit (solo, mid-team, brokerage). Pricing pulled from each vendor's site or sales conversations on the review date. Last refreshed 2026-04-30.

Update history1 update
  • Initial published version with 4 picks.

Frequently asked questions about Lofty (formerly Chime) alternatives

What is Lofty pricing?

Lofty (formerly Chime, rebranded 2024) Solo at $59 per user monthly covers CRM + IDX website + lead capture + drip campaigns + texting + smart plans. Team at $499 monthly for 5 users adds lead routing + team performance dashboards + AI lead qualifier + behavioral alerts. Brokerage at $1,200+ adds multi-team + roster + advanced reporting + API access + dedicated CSM.

Is there a free real estate brokerage CRM?

There is no credible free real estate-specific CRM. Lofty + BoomTown + kvCORE + Wise Agent + Top Producer all start at $49-$1,200 monthly. The cheapest credible option is Wise Agent Standard at $49 per user monthly (or $499 yearly).

Which platform leads on managed PPC + lead generation?

BoomTown bundles managed PPC ad spend + Success Assurance backstop on lead conversion. Launch at $1,200 monthly for 5 users + Grow at $2,000 + Advance at $3,500+ are canonical for paid-lead-acquisition brokerages where BoomTown's team manages Google + Facebook campaigns.

What replaces Lofty for Inside Real Estate-aligned brokerages?

kvCORE is part of the Inside Real Estate (IRE) stack with BrokerSumo accounting, BombBomb video integration, CORE Recruit recruiting + agent retention. Agent at $499 monthly + Team at $1,499 + Brokerage at $3,000+ are canonical for IRE-customer brokerages.

Which platform fits Market Snapshot MLS reports?

Top Producer ships Market Snapshot MLS reports natively: hyper-localised property + neighbourhood reports auto-generated from MLS feeds and sent to leads as branded recurring reports. Standard at $60 per user + Pro at $95 + Premier at $150+ are canonical for report-led + neighbourhood-expert agents.

SE

About the author: Subrupt Editorial

The team behind subrupt.com. We track subscriptions, surface cheaper alternatives, and publish comparisons where the score formula is on the page so you can recompute it yourself. We do not claim 30,000 hours of testing. What we claim is live pricing from our database, a transparent composite score, and honest savings math against a category baseline.

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